Cate Cadbury Email & Phone Number

Montreal, Qc, Ca

Montreal, Quebec, Canada

CREATIVE SERVICES- Managing a Creative department of graphic, video, audio, copy, and production resources that support 25+ global brands.- Leading new brand development and rebrands: Movie Music (2024), Stingray (2023), Ultimate Trivia (2023), Holidayscapes (2023), ZenLIFE (2023), Stingray Karaoke (2023), Qello Concerts (2022), Chatter (2022), Stingray Pop (2021), Stingray Naturescape (2019), Stingray Country (2019).- Restructuring roles and implementing production management… Show more CREATIVE SERVICES- Managing a Creative department of graphic, video, audio, copy, and production resources that support 25+ global brands.- Leading new brand development and rebrands: Movie Music (2024), Stingray (2023), Ultimate Trivia (2023), Holidayscapes (2023), ZenLIFE (2023), Stingray Karaoke (2023), Qello Concerts (2022), Chatter (2022), Stingray Pop (2021), Stingray Naturescape (2019), Stingray Country (2019).- Restructuring roles and implementing production management platform (Wrike) to optimize scalability and enable 20%+ increase in production volume YoY.- Supporting B2C and B2B2C marketing tactics.- Overseeing Stingray.com overhaul.- Enabling professional growth, healthy work-life balance, and positive team culture.B2B MARKETING- Managing a B2B Marketing department that supports Stingray Advertising, Stingray Business, and Chatter business units.- Supporting the development of Stingray Advertising's in-store audio advertising business, strategy, and sales narrative/collateral.- Establishing new brand identity, content strategy, sales narrative and collateral for Chatter, Stingray's consumer insights business.- Supporting and promoting M&As, new business and retailer partnerships, as well as the expansion of Stingray Advertising into the US. Show less

Montreal, Canada

Hired to help accelerate the growth of major online retail media programs for Walmart Canada, Best Buy, Babies "R" US, and more, I successfully built a revenue-generating Creative Services department from the ground up that brought in over $2MM annually. For seven years, my leadership role entailed:- Hiring, onboarding, and managing a team of 10 resources;- Establishing processes and tools to maximize efficiencies;- Leading creative direction and overseeing all phases of… Show more Hired to help accelerate the growth of major online retail media programs for Walmart Canada, Best Buy, Babies "R" US, and more, I successfully built a revenue-generating Creative Services department from the ground up that brought in over $2MM annually. For seven years, my leadership role entailed:- Hiring, onboarding, and managing a team of 10 resources;- Establishing processes and tools to maximize efficiencies;- Leading creative direction and overseeing all phases of production;- Producing engaging online retail media campaigns for hundreds of major national consumer brands;- Spearheading award-winning branded content initiatives for major online retail publishers;- Developing new products and services (retail media product innovation, SEO content creation);- Creating compelling sales narratives and presentations;- Contributing to Mediative's strategic planning, revenue growth, and operational excellence. Show less

Montreal, Quebec, Canada

For seven years, as the dedicated agency's Creative leader, I helped build, define, and grow Walmart Canada’s thriving online retail media business, known today as Walmart Connect. I established all processes, guidelines, and SLAs around creative executions for brands advertising on the company’s e-commerce platform, and played an integral role in media product innovation, as well as brand and sales storytelling. My team seamlessly integrated thousands of co-branded executions for the… Show more For seven years, as the dedicated agency's Creative leader, I helped build, define, and grow Walmart Canada’s thriving online retail media business, known today as Walmart Connect. I established all processes, guidelines, and SLAs around creative executions for brands advertising on the company’s e-commerce platform, and played an integral role in media product innovation, as well as brand and sales storytelling. My team seamlessly integrated thousands of co-branded executions for the likes of P&G, Unilever, Disney, Kraft, Sony, Samsung, Microsoft, and hundreds of other major CPG brands, supporting the generation of millions in revenue and contributing to the company’s renown in the retail media space. In 2013, our unique Outdoor Living interactive, content-driven execution won a Shopper Innovation Award. Show less

Altitude Sports: retail media monetizationMarie Robinson Salon: website redesign, creative direction, UX, SEO copywritingOMsignal: creative consulting, copywriting, editingOPMpros: ghostwriting, copywriting, editingReitmans (Addition Elle, Penningtons): fashion blogging, copywriting

Montreal, Canada

Managed a creative department in a fast-paced “flash sale” online retail environmentLed end-to-end creative strategy and executionArt directed editorial photo shootsSpearheaded the development of the BTR blogLed successful revenue growth initiatives Enabled interdepartmental workflows

Montreal, Canada

Promoted to Creative Director four months after being hiredManaged a team of 8 employeesDirected creative strategy and end-to-end productionOversaw UI design for UX optimizationSpearheaded online content initiatives

Montreal, Canada

Script consultant and story editor for film and TV productions, including Gemini-nominated TV series “The Business” and feature film Prom WarsCreated and contributed to feature film and television series bibles, treatments, character breakdowns, outlines, and proposalsRead, reviewed, and selected script submissions Obtained financing for various phases of development and production

Montreal, Canada

Associate Producer on feature film Prom Wars, and on season 2 of Gemini-nominated TV series “The Business”Obtained production insurance and applied for tax credits to complete financing scenariosProduced deal memos/contracts for cast and negotiated T&Cs with talent agentsScouted and managed budget for production locations Coordinated travel and accommodations for cast and crew; obtained visas for US talentManaged cast members on and off setObtained Canadian content… Show more Associate Producer on feature film Prom Wars, and on season 2 of Gemini-nominated TV series “The Business”Obtained production insurance and applied for tax credits to complete financing scenariosProduced deal memos/contracts for cast and negotiated T&Cs with talent agentsScouted and managed budget for production locations Coordinated travel and accommodations for cast and crew; obtained visas for US talentManaged cast members on and off setObtained Canadian content certificationOrganized Canadian media coverage during productionCreated and managed social media pages for Prom Wars Submitted productions for festivals and awardsIllustrated opening credit graphics for Prom Wars Show less

Continued Education, Web Design

Double Major, Communication Studies & Spanish

Arts & Science Valedictorian

Dec, Arts & Literature

Fashion Design