Cate De Leon Email & Phone Number

Alcorcón, Community Of Madrid, Spain

Taught English to over 300 primary students at Colegio Alkor, ranked as one of the 100 best schools in Spain for 15 years by media outlets like Forbes, El Mundo, and El Español. The school, which prides itself in innovation, was rated as the best school in Spain by the reference platform Micole.net in 2024.I played an active role in this by leading English classes from 1st to 6th grade, contributing ideas to curriculum and lesson planning, organizing cultural events and activities, giving Cambridge exam preparation classes, and hosting school-wide events. I also wrote the monthly blog to keep our community updated and engaged with school events.Previously, I worked as an English language assistant under Spain's Ministry of Education for two years from 2020 to 2022 with primary students at CP INF-PRI Enrique Tierno Galvan.

Managed Yahoo! Philippines Facebook and Twitter pages, coordinating with the Yahoo! Asia HQ in Singapore.The key metric of link clicks from social channels grew by 57%, audience by 27%, and engagement by 30% since start.Curated content for posting based on what will resonate with the Filipino audience for engagement.Analyzed Facebook Insights data to determine succeeding social media strategy.Copywriter for infographic text and consultant for which posts to boost.

Handled end-to-end data analysis side of performance marketing. Analyzed lead quality through Python and created lead tagging systems based on variables such as purchasing behaviour, income, and the level and quality of lead engagement.Created customer segmentation and optimized offer targeting via data extraction from Shopify and CRMs, analysis with clustering algorithms through Python, and visualization through Tableau.Handled topic and sentiment analysis through Twitter API and Brandwatch. Prepared customized client report covering brand reputation and industry conversations about the client and its competitors across various news and social media platforms.Created four chatbots for various clients via Chatfuel to automate the addressing of customer concerns, increase user engagement, attract and filter quality customers, as well as collect relevant data on users.

Wrote about a diverse number of topics for The Philippine STAR'S SUPREME section, from travel, current issues, to personal stories that became viral talking points with readers. In 2015, guested on The Bottomline, an ABS-CBN talk show hosted by the Philippines’ King of Talk, Boy Abunda. On account of my article, “What this atheist thinks we can learn from Pope Francis”, I participated in a roundtable discussion about the Papal visit to our country last January 24, 2015. Other guests included Ambassador Marciano Paynor Jr., broadcast journalist, Jing Castaneda, and Fr. Francis Lucas, former executive secretary of the CBCP - Episcopal Commission on Social Communications and Mass Media.As a freelance writer, my work has also appeared in the Manila Bulletin, Philippine Daily Inquirer, Cosmopolitan Philippines, Meg Magazine, Metro Society Magazine, Rappler, and Cosmo.ph.

Oversaw production of SUPREME, the pop culture section of The Philippine STAR, one of the top three broadsheets in the country.Maintained contributor relationships with 20+ freelance writers, artists and photographers and secured 5-10 pieces weekly. Curated and organized content, oversaw layout and overall workflow for the section across 2 years. Contributed ideas and feedback for each issue’s conceptualization.

Bm Musicology

Conducted fieldwork, research, and cultural studies on Philippine Popular Music. Specific topics included Filipino Blues, Pinoy Rock.

Dcpma Music Education