Cate Riegner is a Co-Founder, Vice President Design and Insights at Netpop Research at Netpop. She possess expertise in segmentation, competitive analysis, customer satisfaction, qualitative research, advertising and 15 more skills. Colleagues describe her as "Whenever I need market research help, I call Cate. Pure and simple. She knows the space, knows how to drill down to what's most important, and can think out of the box to devise a personalized approach for any project. And if it's out of her scope, she has excellent instincts and a solid network to consult. All this and she's an absolute pleasure to work with. Why wouldn't she be first on the market research speed dial?" and "Cate was the inspiration that brought me closer into the research world. While we were in the same group, Cate had much more experience in research than I did. Cate's knowledge of research, proper methodology, and how to run a study impressed upon me how to structure a project. She also showed how you could extract the essential elements and findings to make business decisions. Her industry knowledge informed findings - and she continues to have her hand in the projects that she's currently doing with Media-Screen. On a personal note, Cate's passion and interest in research made me focus on that possibility as a career -- and changed the trajectory of where I wanted to go."