Cate Wright Email & Phone Number

New York, United States

New York, New York, United States

Driving insights for Precis's North American expansion.Creative lead for performance clients in B2B, eComm, and SaaS.👥 Clients: Volvo (Content strategist for Volvo's content engine 🚀), MarketerHire

New York, United States

• Creative consultant and performance analyst for top spending advertisers.
• Art directed Reels and Stories ads to show the importance of native-style content.
• Reorganized ad testing strategy, improving creative fatigue of top ads.

New York, NY

• Working to grow the world's top apps and digital businesses by optimizing creative at a global performance agency.👥 Clients: Peloton, Bumble, Asana
• Define "why" creatives work in the digital space
• Conceptualize ads that will appeal to these audiences and drive action
• Craft copy for digital ads on behalf of Bumble, NYTimes, Peloton Digital and more
• Develop and understand target personas
• Analyze data to restructure spend and redesign creatives to exceed key metrics

Greater New York City Area

• Worked within Octagon's digital pillar to grow the digital business.👥 Clients: Minor League Baseball, UPS, Topps, MasterCard, ABinBev
• Art direct and storyboard digital ads
• Copywrite for digital media
• Place ads on Facebook, Instagram, Google. Working with outside sources such as Undertone, Bleacher Report, etc.
• Analyze data to drive insights for creative
• Optimizing digital campaigns

New York, NY

• Worked with brands to activate in the sports arena through sponsorship, experiential marketing, content, and digital campaigns. Tasks include new business, copywriting, and creative concepting.👥 Clients: Taco Bell.
• Copywriting
• New Business Presentations
• Facilitated client-facing brainstorms
• Concepted experiential and digital activations
• Art directed video productionsMore about Octagon:Leading stakeholders in the sports and entertainment world look to Octagon to provide leadership in understanding fans’ passions and how these insights can build more.

Arlington, VA

• Worked directly with the head of science communications:
• Producing INSIDE SCIENCE podcast series
• Designing presentations with researchers
• Crafted the department narrative during rebrandBuilding upon a strong foundation of science, partnership and field demonstration, CI empowers societies to responsibly and sustainably care for nature, our global.

New York, NY

• As an undergraduate pursuing my degree and early graduation, I worked to further the mission of sustainability at NYU
• Implemented a campus-wide, university-sponsored program for students dedicated to sustainability in residence halls
• Advised grantees seeking "Green Grant" approval and coordinating committees
• Supported and led 100 fellow students to participate in NYU ECO Reps
• Designed all marketing materials for recruitment, crafted lesson plans in sustainability, and led meetings and trips to explore the facets of environmentalism in New York City

Norwalk, CT

• Specialized in new business
• Oversaw influencer campaigns for Pepsi (contacting talent, organizing outreach, accruing results)
• Brainstormed creative, and experiential marketing activations with the Chief Idea Officer
• Presented media trends report
• Copywriter

Pocantico Hills, NY

• Worked towards improving the way America eats and farms through
• Partnerships and philanthropy outreach
• Special Event assistance
• Worked in the field and with the staff at Blue Hill in efforts to educate
• Ran public-facing event stations

Bachelor Of Science (B.S.), Communication And Media Studies, Environmental Science, Cum Lade

Dean's List 2014-2016

Continuing Education Course, Advertising