- Directed and implemented social media strategy across Instagram, Facebook and Pinterest.- Developed short- and long-form content for social media and website.- Managed and edited robust e-commerce website with 100+ products and variants based on the Shopify platform.- Handled all wholesale accounts by communicating with potential retailers, taking orders, managing payment schedules, shipping goods and following up as necessary.- Grew wholesale accounts by over 200% in one calendar year.

- Managed 15+ clients in the following industries: retail, legal, real estate, restaurant, construction, industrial, professional services, healthcare and banking.- Coordinated with media buyers and account executives to develop and compile strategic marketing plans.- Guided creative strategy by leading a team of copywriters and graphic designers, ensuring that each piece of creative matched each brand's specific personality, voice and message.- Served as client liaison from initial discovery, through production, to final product.- Directed overall website strategy, design, development and production on template and custom platforms.

- Managed three corporate social media accounts by researching industry trends, developing unique content, placing and monitoring targeted ad buys and conducting monthly analyses.- Developed a unique multimedia campaign concept consisting of social media, print and environmental signage during National Breast Cancer Awareness Month.- Participated in a national campaign with a client's public relations agency in New York City by tracking media coverage, creating engaging social media posts and hosting social media contests.- Wrote and edited copy for websites, sales kits, brochures, email blasts and news releases.- Collaborated with a team of account executives, graphic designers and copywriters.- Assisted account executives in writing marketing proposals quoting prices for potential clients.

- Designed promotional material for PHC, IFC and NPHC councils’ information sessions.- Assisted in planning and execution of an annual fundraising gala honoring local Greek alumni.- Created a “Geaux Greek” video for orientation to highlight benefits of Greek Life.- Advised Public Relations committee within Greek Board of Directors on social media strategies.- Maintained consistency of Greek Life brand on individual materials for all councils.

- Enhanced brand visibility by creating Pinterest account and widening Facebook audience.- Utilized Pinterest to drive website traffic and sales.- Created Squarespace blog "Supper by Red Stick Spice," organized recipes and wrote blog posts.- Wrote copy for product descriptions, ensuring that in-store offerings matched online offerings.

- Reorganized document management system to improve data quality and accessibility.- Assisted partners in organizing and running philanthropic and social office events.- Managed front office through overseeing organizational and administrative functions.

- Researched and analyzed data to be published in scholarly articles.- Managed organizational and administrative functions.