Cate Conroy Email & Phone Number

New York, New York, Us

Cupertino, California, Us

Built and leading first Content Strategy team in WW Marcom. Special focus on WW Channel Marketing.

Calgary, Alberta, Ca

Embedded with client’s Marcom Group to establish new strategic discipline.

Jacks & Stars is a digital strategy and experience consultancy built by three agency veterans. Our Fortune 500 clients come to us for help with problems big and small. Since our founding we've worked together with teams from major brands to overcome real-world issues and deliver tangible results. Our clients stretch across industries including tech, retail, and energy all with digital problems to solve. As a Partner and head of Content & Social I have led teams on projects including content strategy development, wide-reaching digital audits, and business process development. I've worked alongside our UX, UI, and dev team members to craft holistic and effective user experiences for B2B and B2C audiences.These projects have resulted in increases in user satisfaction and conversion, reduction in costs, and process improvements.

Chicago, Il, Us

PRINCIPLES OF INTERNET MARKETING COMMUNICATIONSCase studies expose the theory and practice behind current web, intranet, and interactive marketing strategies. All tools and techniques of this and other emerging technologies. Hands-on experience with computer applications. Internet and Intranet applications, fundamentals of web site design, and multimedia presentations.

Chicago, Il, Us

Your story, our storytellers. We use your expertise to build and execute content marketing and branding strategies to help businesses compete in a digital era. We firmly believe that no one knows your business better than you, and our goal is to help convey your expertise to your audience.Services Include:+ Content Marketing: By using journalism techniques to gather information and marketing strategies to distribute content to target audiences, we help organizations capitalize on their existing assets.+ Content Generation: Whether it’s writing blogs, crafting tweets or designing infographics, our team has years of experience in quality content production.+ Brand Development: We work with your team to develop a cohesive brand that is consistent across all platforms and builds a better conversation between your organization and customers.

Chicago, Il, Us

Set and drove marketing strategy and execution in collaboration with leadership, local marketing staff, business development team and global partners.Under my direction, the digital marketing strategy resulted in: - 103% increase in site traffic - 63% increase in SEO traffic - 40% increase in prospect conversion rateSelected Accomplishments:+ Build content strategy that resulting in 200% increase in social media engagement across platforms.+ Design and execute PR strategy resulting in key industry placements including UX Magazine and Website Magazine.+ Responsible for growing client projects to provide both high-level strategic and low-level tactical marketing recommendations for clients including: - Competitive analysis - Site audit - Marketing strategy audit - Product Branding - Social media strategies+ Planning and execution of 200+ person event for networking, thought-leadership and socialization.

Manage marketing & communications functions, overseeing budget & 4-member team. Direct brand management, PR, media relations, corporate positioning, advertising, sales collateral & tradeshow marketing.Under my direction, company saw: - 7.5x growth in revenue- 14% increase in customer acquisitionSelected Accomplishments:+ Develop & launch integrated, multi-channel social, web & direct marketing campaigns responsible for propelling sales from $2.2M (2010) to a projected $30M by 2012 year-end.+ Identify market opportunities, research new product possibilities, collaborate with development team & create campaigns generating $3M in annual sales.+ Develop & execute SEO strategy, increasing SEO-driven traffic by 119%.+ Develop & execute SEM strategy, including managing crowdsourced SEM team and monthly budget of $20,000+, resulting in an increase of SEM-driven traffic by 625%.+ Gather media attention from 80+ major media outlets including CNN, Inc., MSNBC, Huffington Post, Fox etc. Efforts were directly credited with gathering critical investor support.+ Create and execute social media strategies that increased reach on Facebook by 1,184%.+ Perform ongoing customer/market research to identify users, optimize campaigns & user interactions to better server users.

- Developed and executed company-wide Marketing plan including expansion of social networking and increasing market presence.- Organized and ran annual user event for over 90 people, increased attendance and audience approval ratings over previous events.- Cultivated relationships with current and prospective partners.- Ran Genesis Imaging trade show for partners and vendors.Selected and participated in relevant trade shows as a vendor.- Continued to develop and expand marketing materials including brochures, website copy and e-mail blasts as well as jump-started e-newsletter.- Tracked all Marketing activity and sales outcomes of those activities.

- Helped build Marketing and Sales strategies, including Marketing calendar, target revenue and budget - Organized lunch-time learning events, online demos (webinars) and presentations for groups ranging in size from 1-50- Created marketing materials (brochures, email blasts, presentations) and helped develop targeted marketing campaigns - Wrote and designed copy for company website as part of rebranding - Organized and wrote responses to Requests For Proposals (RFP/RFI)- Built lasting relationships with both current and prospective clients- Headed up project to create and maintain additional media outlets including Facebook, Twitter, LinkedIn and YouTube sites. - Assisted in the management of digital and online assets.

Produced Morning, Noon and 5pm NewscastsEmmy-nominated for Morning news show, 2007Worked with a variety of sources to gather critical information and write daily news stories.Effectively coordinated influential team of anchors, reporters, photographers and editors to organize daily newscast in a fast-paced, deadline-oriented environment.

Produced the Morning, 5 PM, 6 PM, and 10 PM News Broadcast.Increased ratings on Morning News Show; Experience with Vibrint Editing and News Writing.

Managed events, created summer reading program, and assisted customers with finding the perfect books for their interests.

Coordinated media coverage and broadcasting of campus events.

Intern for Chicago Tonight; Chicago Stories, and Chicago Matters.Organized photographs, video and written notes used during stories.Contacted sources around city to gather details about featured places and historical events.Organized interview sessions.

Bachelor Of Science, Television, Radio, And Film

High School Diploma