Cate Evans Email & Phone Number

Direct B2B Marketing in the High Tech sectorSummary:DEMAND GENERATION ACTIVITIESCUSTOMER RELATIONSHIPS AND ADVOCATE PROGRAMMESCREATIVE DESIGN AND PRODUCTIONINTERNAL MARKETINGCHANNEL MARKETINGCORPORATE MARKETING LIAISONDemand generation activities:Campaign creation to support sales revenue goalsDatabase marketing and segmentationExternal events - trade shows, conferences etcInternal events - seminars, industry briefings etcWeb marketing, eMarketing, Webinars, advertisingCreative direct response marketing campaignsTelemarketing campaigns, strategic long term and call ‘blitzes’Advertising placements in trade press, online and at eventsPublic Relations, Press relations, Press events, clippings managementCustomer relationships and advocate programmes:Customer reference programmes, customer rewards, customer eventsUser groups and user conferencesCustomer case studies and press release productionCreative design and production:Newsletter and magazine productionCollateral production, creative designEvent designsInternal MarketingEnsuring awareness, influencing, motivating, rewarding internal teamsLead tracking and reportingLiaison with sales managementBudget management Channel marketing:Liaison with the channel of Sis, distributors, resellers, Industry partnersAllocation of co-op funds and marketing support dollarsCreation of joint marketing campaignsCorporate Marketing Liaison:Working with US HQ marketing teamsInfluencing and implementing campaignsSupporting Corporate initiatives in EuropeSpecialties: B2B software and servicesEspeciallyEnterprise Content ManagementArchiving softwareBack up and recovery softwareB2C and B2B web softwareXML and SGML softwareCase based reasoning softwareCall Centre TechnologiesDocument Image Processing softwareVoice recording software