- Responsible for the development, analysis, and optimization of Omni channels, including organic social, paid social, paid search, SEO, and events, resulting in a low cost per lead acquisition for paid campaigns and stable leads from unpaid organic channels. - Developed marketing strategy and rebranding for the new product launch and post-covid US market adaption. - Identified the opportunities and developed the website and CRM to build the system to track the progress from lead acquisition to conversion. - Oversee the potential of the international market, and manage teams of production, analysts, presales, and vendor partners from different countries (USA, Canada, China).

- Planning and implementing marketing strategies for local and national brands and organizations (Real Estate, Fashion, Government, Education, Tourism, etc).- Project management including digital strategy, campaign optimization, media, PR, and creative.- Oversee the development of marketing analytics and attribution model. Manage team of digital specialists, analysts, and vendor partners to develop the campaigns and implement marketing initiatives optimization. - Responsible for the discovery/evaluation of new marketing channels and providing monthly reports/ recommendations to improve marketing performance.

- Campaign planning and implementation- Marketing research and clients relationship development- Public Relations

- Product launch/new store opening planning and implementation- Online and offline marketing strategy and implementation - Public Relations

- Received SOHU Annual Best Employee Award- Managed events and online campaigns (Fashion Weeks, Film Festivals, Fashion events)-Lead the team for SOHU FASHION Business Cooperation, past clients include Chanel, Dior, Gucci, Mercedes Benz, Samsung, Ray-Ban, etc. - Managed the content of SOHU.COM to achieve the monthly KPI- Managed website development/new site/project launch

Online marketing, content creation, campaign execution