Cat Ellis Email & Phone Number

Greater San Diego Area

Creative Direction: • Responsible for the creation, concept and design of all integrated marketing materials including print, digital, collateral, apparel and expo activities to communicate the mission of CAF. • Develop and design overall creative branding to support the foundation’s events: San Diego Triathlon Challenge, Million Dollar Challenge Bike Ride, foundation galas, camps/clinics and fundraising programs.• Develop creative to support marketing strategies for fundraising campaigns.• Oversee all asset creation, management, and distribution for maximum impact and reach.• Plan, art direct photo shoots and manage freelance photographers.• Hire, manage and art direct freelance designers.Marketing Management:• Develop creative to support CAF strategic plan and implement marketing plan.• Ensure materials and communications reach the target market and within budget.• Partner with the Events, Fundraising, Business Development and Programs departments to promote and achieve program and event goals and objectives.Merchandising: • Design all apparel including tri kits, cycling kits, hats, socks, tees, etc.• Design event swag including medals, bags, waterbottles, etc.• Partner with manufacturing vendors to ensure merchandise is on-brand and within budget.Brand Management: • Maintain the CAF brand integrity by regulating the use CAF’s logos, messaging and imagery, upholding brand identity and quality and ensuring an emotional connection with the target audience. • Update and refresh CAF brand framework.Vendor, Sponsor and Partner Relations: • Ensure CAF brand and logo consistency with partners. • Develop and maintain cohesive and positive relationships with graphic designers, web developers, photographers, videographers, printers, apparel partners and other vendors.• Cultivate sponsor and partner relationships as needed.

Greater San Diego Area

• Developed brand strategies and tactics that supported the InCharacter Brand as the premium brand in the marketplace in key markets and with top retailers• Led the process of creating a new brand segment (Splendiferous) - including creating brand identity, brand attributes, brand voice, mission statement, vision statement and positioning statement• Designed creative to support Splendiferous - including content development and graphics• Developed marketing campaigns and social media strategies to support new and existing brands• Planned photoshoots for new brand segment• Designed digital marketing, website content, tradeshow graphics, costume art and social media content

Greater San Diego Area

Founded Lucki Lime - an athletic apparel company geared towards fun runs. • Created overall company branding including logo, website, packaging, etc. • Designed the entire product line including: tee designs and patterns, tutus, socks and accessories. • Maintained all daily business operations: managed budget, managed manufacturing vendors, completed all sourcing for products, built customer relations, fulfilled orders, maintained website. • Created all strategic marketing and social campaigns.

Greater San Diego Area

• Delivered creative and content solutions to support marketing, content and brand communications objectives• Directed the brand creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements support the brand goals• Listened, challenged, prioritized and translated marketing and creative briefs, marketing goals and information into strategic brand concepts, voice, messages and rationales• Lead the unified process of marketing/concept/design and post-production execution at the brand level• Lead the unified process of marketing/concept/design, content development, and interactive/web/video/motion graphics at the brand level

San Diego, Ca

Promoted to Associate Creative Director this past February to concentrate on Branding & Campaigns for Petco. Responsible for branding and creative direction for the Petco brand, advertising campaigns, the Unleashed brand, seasonal campaigns, Petco Foundation, Planet Petco and corporate initiatives while managing the creative team.

San Diego, Ca

• Art direct and manage 11 member team including creative design, production and copy• Lead supervision of all print advertising with special emphasis in maintaining seasonal style guides, day-to-day design consistency and corporate image• Ensure consistent brand creative is maintained for all aspects of print advertising including national circular program, national direct mail, store event signage and all print collateral• Oversee photography: art direct photoshoots, create mood boards, direct stylist for prop selection, select models at go-see's, create shotlist and manage 800K+ budget• Partner with Production Manager to manage and control processes to meet all deadlines• Grow, train and develop staff

San Diego, Ca

San Diego, Ca

• Art directed photography for circulars and other print collateral• Created and coordinated sets with photo studio for circular features and cover shots• Designed print advertising: circulars, brochures, direct mail, ROP's and flyers• Designed corporate support materials: product packaging, informational brochures and special projects

Kent, Wa

• Started in-house art department which included ordering and setting up all equipment• Responsible for all projects and budgets for the art department• Trained and managed graphic designer• Designed and managed all print graphics from concept to completion for all sunglass brands including Angel Eyewear, Anarchy Eyewear, Gargoyles Performance Eyewear and Hobie Polarized Sunglasses• Graphic design projects included catalogs, packaging, brochures, line sheets, trade show graphics, POP, advertising and logo identity

Lynnwood, Wa

• Responsible for conceptual designs to final film output• Created card designs, posters, brochures, trade show graphics and packaging