Senior executive with more than twenty years of experience in Japanese and Italian multinational companies.Hands on approach, result driven, problem solving attitude and business oriented has led the marketing function in complex organizations with the objective of strengthening the brand positioning and drive growth of the business. Developed a true interest in strategic innovation and driven the organization in developing new businesses and new technologies (AI, IoT and IT Services) with the aim of supporting customers in the digital transformation and the path to industry 4.0. Acquired specific skills in the area of communication, public relations, public affairs, corporate publishing, advertising, digital marketing, events & exhibitions organization.