PIRELLI Care -Tyre as a ServiceIn charge of the pricing structure, product offer and billing cycle management of PCare, a new strategic B2C business of the company launched in Italy in April 2022.My main responsibilities are:- to develop the commercial offer improving services’ offer, mainly based of market researches and insights; develop the expansion of the business in other countries;-to manage the marketing budget following HQ guidelines in terms of advertising, field… Show more PIRELLI Care -Tyre as a ServiceIn charge of the pricing structure, product offer and billing cycle management of PCare, a new strategic B2C business of the company launched in Italy in April 2022.My main responsibilities are:- to develop the commercial offer improving services’ offer, mainly based of market researches and insights; develop the expansion of the business in other countries;-to manage the marketing budget following HQ guidelines in terms of advertising, field marketing and social media activities ;- to set up and monitor business target and KPI’s;-to develop the reporting structure and lead presentations for the top management Show less

In charge of the commercial strategies of the regions extra Eu for the business unit Car for the replacement segment of Pirelli Tyre.Main responsibilities:- Development and implementation of price-strategies - Reporting of sales, in terms of price trend, volume and mix variation on a worldwide level - Definition of the Price List for both Summer and Winter season worldwide - Benchmark vs competitors for sell in, secondary sell in and sell out- Responsible of the… Show more In charge of the commercial strategies of the regions extra Eu for the business unit Car for the replacement segment of Pirelli Tyre.Main responsibilities:- Development and implementation of price-strategies - Reporting of sales, in terms of price trend, volume and mix variation on a worldwide level - Definition of the Price List for both Summer and Winter season worldwide - Benchmark vs competitors for sell in, secondary sell in and sell out- Responsible of the renovation of the Price Monitor tool by SAP Fiori Show less

Supporting Italian entrepenuers in order to open a business in the UK giving them a commercial list of possibile partners.Assisting organizing the trade fair of Welcome Italia and Vinoteca in collabotation with Gambero Rosso.