Hey LinkedIn community! As the Co-Founder of Undertow, I’m in charge of shaping and executing our marketing strategy to propel our company forward.📊 Content Management: Overseeing all aspects of content creation and management, ensuring the delivery of compelling and relevant messaging across various digital platforms. 🔬 Market Research: Conducting in-depth market research and analysis to uncover valuable insights and identify emerging trends in multilingual content management for SaaS B2B companies.🎧 Podcast Producer: Hosting and producing the Multilingual Content Podcast, where I invite industry experts and thought leaders to discuss the latest trends, best practices, and insights in managing multilingual content to create an engaging experience for international customers. I am always excited to connect with like-minded professionals, industry experts, and SaaS enthusiasts. If you're looking to collaborate, share ideas, or explore opportunities, feel free to reach out.
Undertow
View- Website:
- undertowlanguages.com
- Employees:
- 10
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Co-Founder And DirectorUndertowBarcelona, Ct, Es
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Co-Founder & CmoUndertow Jun 2020 - PresentBarcelona, Catalonia, SpainWe are a boutique language service provider specialising in marketing and advertising. We create and adapt engaging content that allows our clients to reach local audiences without losing their global identity.
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Senior Sales And Marketing ManagerEu Business School Mar 2019 - Feb 2020Barcelona• Creating and managing sales process and targets for theSummer and Winter School• Managing the Summer, Winter, and Language School salesteam, coordinators and teachers• Budgeting and P&L management• Hosting international webinars and representing theorganization at national and international forums,conferences, meetings, and workshops• Training international sales team• Marketing planning for the business unit in collaboration withSchool`s Marketing and Online Marketing departments• Negotiating rates and SLA’s with service providers• Carrying out benchmarks for the business unit• Assisting in the conceptualization of marketing campaigns• Monitoring ongoing marketing campaigns -
Account ManagerOstelea Jul 2017 - Mar 2019Barcelona, Spain• Managing the admission process and ensuring compliance with the marketing strategy established by the brand• Managing a portfolio of potential candidates in order to achieve the monthly goals assigned in terms of students, billing and conversion• Attending events and informative sessions to present and promote the school educational offering• Detecting opportunities for collaboration with national companies and institutions through the management of the personal portfolio of potential candidates• Monitoring and analysis of personal KPI’s -
Sales & Operations ManagerInteropa Dmc Jul 2016 - Apr 2017London, United KingdomSales• Planning and executing sales trips to visit potential and existing clients in Spain• Attending industry trade fairs in the UK and in Spain• Creating and managing a personal portfolio of clients• Building and promoting strong, long-lasting customer relationships by partnering with them and understanding their needs• Presenting sales, revenue and expenses reports and realistic forecasts to the management team• Negotiating rates with suppliers (hotels, touristic attractions, transport, events, etc.)• Preparing sales packages and promotions• Drafting sales contracts for new clientsOperations• Managing the team handling FIT and group enquiries from Spain andSouth America• Putting in place corrective actions for operational problems• Planning, scheduling and reviewing workload and manpower to make sure targets are being met on a cost-effective basis -
Group Operations ExecutiveTravco Corporation Ltd. Nov 2014 - Jun 2016London, United Kingdom• Quoting group tour requests to travel agents internationally, ranging from hotel bookings only to hotel bookings along with travel logistics• Advising travel itineraries to travel agents• Negotiating competitive rates, terms and conditions with suppliers such as hoteliers, transfer companies, etc.• End-to-end booking process: invoicing, collecting payments, finalising travel services, issuing vouchers and purchase orders• Communicating effectively to travel agents terms and conditions for each booking• Managing a personal portfolio of travel agents to pursue continuous potential group business -
Booking ExecutiveTravco Corporation Ltd. Mar 2013 - Nov 2014London, United Kingdom• Booking hotel, transportation and ground services• Answering phone-calls and assisting suppliers/Travco clients with queries• Liaising with tour wholesalers, either globally or assigned to specific markets• Liaising with hotels/suppliers worldwide• Dealing with and addressing customer complaints
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Group Operations ExecutiveUma Travel Nov 2011 - Jan 2013Salta, Argentina• Sales of travel package solutions (executions, accommodation, and a whole variety of services in the North area of Argentina)• Trip planning for either groups or private individuals• Preparing quotes for client approval
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Concierge And Front Desk OfficeHotel Alessandra Oct 2010 - Oct 2011Palermo, Italy• Customer Service• Check-in/check-out management• Processing incoming bookings
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Bilingual Tour GuideTren A Las Nubes Mar 2007 - Jul 2010Salta, Argentina• Customer Care• Tour Guide• Passengers Management
Caterina Salcedo Education Details
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Master En Marketing, Comercialización Y Reveneu Management -
Turismo
Frequently Asked Questions about Caterina Salcedo
What company does Caterina Salcedo work for?
Caterina Salcedo works for Undertow
What is Caterina Salcedo's role at the current company?
Caterina Salcedo's current role is Co-Founder and Director.
What schools did Caterina Salcedo attend?
Caterina Salcedo attended Eae Business School, Universidad Católica De Salta.
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