Responsible for the product development process within the cross-functional product team to ensure alignment with customer and business needs. Define product features, prioritize backlog items, and maintain clear communication with stakeholders to ensure optimal customer satisfaction, working with the Scrumban approach:- Led the B2B team in addressing the needs of business clients and in the development of new brands, ensuring alignment with business objectives through effective… Show more Responsible for the product development process within the cross-functional product team to ensure alignment with customer and business needs. Define product features, prioritize backlog items, and maintain clear communication with stakeholders to ensure optimal customer satisfaction, working with the Scrumban approach:- Led the B2B team in addressing the needs of business clients and in the development of new brands, ensuring alignment with business objectives through effective collaboration with cross-functional teams.- Manage and prioritize the product backlog, balancing stakeholder requirements with team capacity to optimize the flow of work and feature delivery.- Facilitate Agile ceremonies (sprint planning, daily stand-ups, retrospectives), promoting seamless communication and project coherence among development teams.- Collaborate with UX/UI designers to refine product design and enhance user experience, ensuring the product meets user needs and expectations. Show less

I’ve worked with end-to-end product development since understanding the problem, ideation, user stories mapping and writing, backlog prioritisation, development, go-to-market and monitoring metrics of product performance.- Defining, monitoring, and updating the product roadmap focusing on business strategy. - Work in the Product Delivery process close to the Scrum Team gathering requirements, writing user stories, refining with the development team, and ensuring their delivery… Show more I’ve worked with end-to-end product development since understanding the problem, ideation, user stories mapping and writing, backlog prioritisation, development, go-to-market and monitoring metrics of product performance.- Defining, monitoring, and updating the product roadmap focusing on business strategy. - Work in the Product Delivery process close to the Scrum Team gathering requirements, writing user stories, refining with the development team, and ensuring their delivery follows the acceptance criteria.- Coordinate the Product Discovery process with UX Designers, UX Research, Scrum Team, and Stakeholders to understand the problem, customer and market needs, followed by the ideation and solution definition.- Define, and track the KPIs to create action plans to improve product results and report them to stakeholders;- Design and document flow, process, and business rules of products and projects served. Show less

Responsible for the development and execution of strategic marketing plans to enhance brand awareness, engage target audiences, and drive sales. Worked overseeing marketing campaigns, analyzing market trends, and coordinating a cross-functional team to ensure marketing objectives aligned with overall business goals.- Develop and execute comprehensive marketing strategies to increase brand awareness and market share, leveraging market research, competitive analysis, and customer… Show more Responsible for the development and execution of strategic marketing plans to enhance brand awareness, engage target audiences, and drive sales. Worked overseeing marketing campaigns, analyzing market trends, and coordinating a cross-functional team to ensure marketing objectives aligned with overall business goals.- Develop and execute comprehensive marketing strategies to increase brand awareness and market share, leveraging market research, competitive analysis, and customer insights.- Led cross-functional team in the planning and implementation of marketing campaigns, ensuring alignment with company objectives and consistency across channels.- Analyze market trends and marketing campaign performance, utilizing data analytics to refine strategies and improve ROI on marketing investments.- Collaborate with sales teams to develop and implement effective lead generation strategies and sales support materials, enhancing sales funnel efficiency and customer acquisition rates.- Manage marketing budget and resource allocation, ensuring projects are delivered on time and within budget while maximizing impact and cost-effectiveness. Show less

I worked with cross-functional teams on the design, validation, development, and promotion of current and new products, which supported the client’s objectives and business strategy.