Pngme provides financial institutions with a Unified Data API that allows them to develop complete financial profiles of new and existing customers - enabling the deployment of digital financial services to more people. Pngme’s API infrastructure anonymizes consumer data into a regulatory-compliant and secure zero-knowledge data layer, and its suite of customizable developer tools enable financial institutions to expand their digital service offerings.

Constellation is a third generation (Directed Acyclic Graph), horizontally scalable, distributed operating system with a distributed enterprise application API.Served as strategic advisor to leadership team and provide an objective position on major decisionsOversaw the day-to-day responsibility for project and task managementCreated and maintained cross-departmental relationships to enable success including automating several manual processes to increase productivity, streamlining the hiring process, and integrating all internal platforms

Developed, planned, and executed direct mail strategy for US&CAN driver acquisitionManaged and increased our vendor partnerships to increase agility, control costs, and expand marketing capabilitiesStreamlined and oversaw campaign creation between vendor partners, Creative and Legal to ensure efficient and effective executionReported back to Head of Driver Media with strategic insights to ensure healthy ROI and increase customer acquisition through targeted market outreachDeveloped plan for a bespoke direct marketing automation platform inclusive of data procurement designed to integrate with current digital and CRM platformsHired, trained, and managed Marketing Manager who executed daily tasks related to marketing campaigns

Developed, planned, and executed direct mail strategy consisting of 10-20 million pieces annually to achieve 15% year over year growth and meet EBITDA goals within the department and organizationCollaborated on direct mail strategy with Director of Digital Marketing and Director of Sales to establish fully integrated, omni-channel marketing campaignsManaged and increased our vendor partnerships to increase agility, control costs, and expand marketing capabilitiesStreamlined and oversaw campaign creation between Vendor partners, Creative, Legal/Compliance, Operations, and IT to ensure efficient and effective executionReported back to VP of Business Intelligence with strategic insights to ensure healthy ROI and increase customer acquisition through targeted market outreachResearched, interviewed, and provided CMO & VP of Direct Marketing with preferred choice of CRM platform through understanding the needs of the businessManaged the data discovery process for the CRM implementation and successfully executed phase 1 integrationHired, trained, and managed Marketing Associate who executed daily tasks related to marketing campaigns

Updated daily enrollments workbook inclusive of each acquisition channel for management reviewTracked individual mail campaigns through internal customer data warehouse and provided suggestions for future campaigns based on prior resultsDeveloped ways to forecast campaign results within the early stages of the campaignUsed Google Analytics to identify strengths and weaknesses within campaign landing pages and enrollment flow

Reported to the VP of Operations to ensure accurate commission payouts for the direct sales channelUtilized external and internal software platforms to identify and rectify software-based commission calculation errorsCommunicated with internal and external stakeholders to correct the errors manuallyLiaised with external software manager to implement new code to prevent further calculation errors

Worked with the representative support team to assist our growing team of direct sales representativesUtilized internal customer data warehouse and external customer management system to identify issues and support the field-based sales representatives

Frequently top sales person in terms of sales per week and average sales valueUsed product knowledge to optimize each customers’ experience

Effectively manage employees' performance on the sales floor including coaching employees and pinpointing areas of improvementRecruited to find top talent for the companyActed as a liaison to express issues in the store between management and our employees

Prepared and presented weekly sales reports; highlight impressive performance as well as areas of concernPrepared merchandise allocation reports and made recommendations for product distribution to stores for initial and redistributionCreated store performance reports for senior managementPresented new merchandise to top-level managers during market week

Provided personalized shopping assistance to build strong customer relationships

Assisted customers with everyday banking, loans, and small business solutions