Cat Fyson Email & Phone Number

Basingstoke, Gb

Fleet, England, United Kingdom

- Collaborating with Product Manager to define roadmap and KPIs for MarTech- Breaking down initiatives and epics into actionable user stories with acceptance criteria and supporting documentation- Reviewing and refining these user stories with the engineers and QAs in refinement sessions- Creating, prioritising and maintaining the product backlog for marketing automation (email), ad servers and campaign management tool enhancements and bug fixes- Identifying and communicating risks and making decisions where necessary to scale back scope to ensure timely delivery of value- Triaging BAU tickets as needed (bugs and product requests)- Joining daily stand ups to answer any queries and discuss any risks/dependencies/blockers with engineering team- Participating in sprint planning including defining the sprint goal and supporting the team in decisions on what work can be taken into sprint- Taking part in Scaled Retro where all teams come together to discuss achievements and discuss how to improve ways of working- Working with QA in UAT sessions to ensure acceptance criteria has been met- Proactively reviewing product team processes to suggest and implement improvements, resulting in improved quality of product requests coming into the team- Developing good working relationships with Scrum Masters to ensure support is provided when needed from product

- Managing the product vision and roadmap for Indirect partners digital sales platform- Maintaining the product backlog and prioritising work based on strategic objectives and KPIs (sales revenue, adoption and customer experience)- Liaising with sales and care team stakeholders to gather requirements for new features and improvements- Collaborating with offshore development team to refine requirements into actionable user stories- Introducing a feedback mechanism for end users to share suggestions for product improvements, resulting in increased engagement- Analysing and reporting on performance, taking findings and investigating opportunities for platform improvements - Establishing a defined delivery cycle, including introduction of sprint reviews and release comms to provide greater visibility of work to key stakeholders- Working with the Scrum Master and the development team and participating/leading in Scrum events (daily stand up, sprint planning, retrospective)- Supporting in Product Owner responsibilities for Corporate digital sales platform

United Kingdom

- Delivering interactive Agile training workshops (Scrum, Kanban) to Demand Generation team- Introducing and managing a new briefing process, resulting in greater cross-team alignment and improved prioritisation- Ownership and management of digital demand generation campaigns, ensuring all assets are ready for activation and are accurately tracked resulting in improved visibility of performance- Creating design briefs for campaign assets as well as obtaining internal and external brand and legal approvals- Liaising with Go to Market and proposition teams to acquire demand generation requirements and ensure deliverables are on time for key delivery milestones

Basingstoke, England, United Kingdom

- Ownership of the ProSony website development, including BAU and larger phased project deliverables- Leading Scrum ceremonies including team and project retrospectives, sprint planning and daily Scrum meetings- Successful delivery of eCommerce platform development for selling training courses to broadcast professionals- Task delegation to marketing platform team frontend developers and liaison with the offshore backend development team- Communicating out of scope items to business groups and working with developers to create more tangible solutions where applicable- Guiding business groups in UAT to ensure developments are fully tested before deployment, resulting in improved quality assurance

- Developing business cases for additional team resource including benefits, risks as well as cost analysis- Translating stakeholder requests into clear briefs for external designers and developers - Responsible for marketing and fundraising activities budgets including budget allocation, as well as raising and signing off on purchase orders

Basingstoke

- Providing consultancy on copywriting and content marketing strategy to B2B and B2C businesses- Auditing client websites to determine UX issues and improvements- Networking with local business owners to secure client projects- Presenting content and social media strategy training at public events

Basingstoke

- Introduced efficient project management systems for large-scale content publishing projects which resulted in time and budget saved- Building relationships with regions by helping them to resolve bugs and complete content requests- Using Jira to track the progress of support requests- Using Protein (CMS) to build hero pages for products from mock-ups

Midhurst

- Introducing robust Analytics reporting through implementation of Google Tag Manager which resulted in improved ROI reporting- Conducting regular website audits to find any bugs or content gaps that could improve UX and donation conversions- Liaising with external developers to brief on website improvements - Developing digital marketing roadmap to ensure consistent delivery of value to current and potential donors and volunteers

Worthing

- Project management of UX project which included face-to-face user testing workshops, briefing designers on a site re-skin and working directly with external UX consultant and developers to ensure successful deployment and testing- Acting as a digital expert representative for over 150 Branch Managers, including smooth integration of new acquisitions into the Leaders digital ecosystem- Providing training to staff on how to use the website and make the most of content opportunities (articles, social media content)- Promotion to Senior Digital Executive

Havant

- Working with global stakeholders from over 40 countries to improve their local market sites- Spearheading the project of improving tone of voice for the web, including creating documentation and presenting in staff-wide meetings- Collaborating with internal development team and external design agency to deliver new features and campaign landing pages adapted for local markets

Southampton, United Kingdom

Content Marketing Executive for an award-winning digital marketing agency. Role involved:- Account management of up to 12 clients from the very beginning of the project, determining key goals and how to achieve them through production of content including blogs, infographics and press releases- Monthly reporting on impact of content and adjusting goals accordingly- Recording client relationships through SugarCRM

Portsmouth, United Kingdom

Responsible for all marketing output including promoting limited programme and capital build project. Role involved:- Writing copy for a variety of media including but not restricted to the New Theatre Royal website and blog as well as social media and email channels- Project management of the print and online season brochures, involving liaising with internal stakeholders and external designers and printers.- Devising digital and traditional marketing strategies to promote the theatre’s events.- Managing and mentoring a marketing student volunteer