Catherine Barber Email & Phone Number

New York, NY, US

• As head of Global Omnichannel Education, develop and execute innovative digital-first programs and tools for haircare/color/cutting/styling, skincare, makeup, fragrance, service and business that spotlight artistry and.
• Listen & Learn Tour: In partnership with direct reports, worked with Regional and Market Education Leaders evaluated all existing programs, courses, tools to understand which were used most, why and what they would.
• Digital Education: Evolve and innovate digital Global Education/Shows/Events to achieve maximum reach and scale both within/outside the Aveda network.~ Aveda Pure Pro: Create and publish education content and.
• Retail Education: Continue building retail omnichannel education supporting NA, INT, and new launch in China; FSSz and online.
• Inclusion & Diversity: Continue to support I&D by developing programming that drives service excellence for all guests.

Amsterdam, North Holland, NL

• As head of department, developed strategies and objectives to meet and exceed brand key performance indicators. Ideated, developed and executed elevated educational sales programs, tools and events customized to.
• Achieved Number One facial cleanser, mask, women’s fragrance and body cleanser brand in U.S.
• Tasked with creating new navigation to simplify brand. Architecture executed in all education and in-store tools in every country/language, including all vis merch and store design globally.
• Launched innovative eLearning app globally which increased brand reach, engagement and knowledge through digital education modules, gamification and rewards.
• First to market globally with the introduction of NEXA, a state-of-the-art skin imager.
• Introduced an EasyMovie app to create instant education and selling skills videos in-house.

• Specialized in strategic program development; brand story, product knowledge, service model and skills, clienteling, eLearning, talent recruitment and development. Clients included:
• Estée Lauder Companies Inc., Glamglow, Created education strategy and all curriculum.
• Coach Inc., Built new Global Training and Talent Development eLearning platform.
• Cutitronics, Oversaw U.S. client management and product launch.
• WomenOne, Acted as Director of Special Events and Fundraising.

New York, NY, US

New York, NY, US

• As head of department, determined Global Education, Talent Development and Events strategies and oversaw development and implementation of programs and tools for the number one prestige beauty brand in the U.S. Managed.
• Developed and relaunched Clinique Consultant Accreditation globally, a 3-level certification process across skincare, hair care, color and fragrance including: innovative programs, tools and techniques, advanced.
• Relaunched Manager Accreditation, a 3-level certification process for Field and Counter Managers. Significantly increased KPIs; client retention, sales and decreased Consultant and Counter Manager turnover.
• Created and launched Clinique eLearning; a multi-platform, multi-lingual (32) global program, the first at the Estée Lauder Companies.
• Designed and launched the Labcoat worn still today by 20,000+ Consultants globally.
• Nominated member of ELC Charitable Contributions Committee and ELC Global Learning and Talent Development Network.

New York, NY, US

New York, NY, US

New York, NY, US