Catherine Barber Email & Phone Number

New York, Ny, Us

As head of Global Omnichannel Education, develop and execute innovative digital-first programs and tools for haircare/color/cutting/styling, skincare, makeup, fragrance, service and business that spotlight artistry and professional authority in both pro and retail channels for artists/stylists, retail and customer care associates, internal employees and the end-consumer. Directly manage the Global Omnichannel Education Team including Senior Manager Global Education and Manager Digital Education, 5 Instructional Design, Graphic Design and Video Editing team members. Manage Global Omnichannel Education P&L.• Listen & Learn Tour: In partnership with direct reports, worked with Regional and Market Education Leaders evaluated all existing programs, courses, tools to understand which were used most, why and what they would change. Formed basis of future Global Education strategy, objectives and programming.• Digital Education: Evolve and innovate digital Global Education/Shows/Events to achieve maximum reach and scale both within/outside the Aveda network.~ Aveda Pure Pro: Create and publish education content and support/calendarize all education experiences; Live Classes, In-Salon, Virtual Classes and Events and eLearning. Continue to evaluate what is working/not and adjust platform structure and content accordingly.~ Retailer/Brand eLearning sites: Created unique storytelling, product content and launched Aveda on two new global eLearning sites, expanding reach/scale outside existing Aveda distribution.~ Atelier by Aveda: Created and executed quarterly video series. First episode launched October 2022.• Retail Education: Continue building retail omnichannel education supporting NA, INT, and new launch in China; FSSz and online. • Inclusion & Diversity: Continue to support I&D by developing programming that drives service excellence for all guests.

Amsterdam, North Holland, Nl

As head of department, developed strategies and objectives to meet and exceed brand key performance indicators. Ideated, developed and executed elevated educational sales programs, tools and events customized to country/retailer. Cross-functional lead, ensuring alignment and consistency of messaging across brand. As sell-thru leader, directly managed Global and North America education field team and dotted line field sales team, worked with all retailers. Organized, developed and led in-person and virtual Global Education, Sales and Events Meetings. Managed 3 Direct Reports, 4 Indirect and 21 Matrixed. Managed 2 Global and 2 U.S. Education P&Ls. 30% global travel.• Achieved Number One facial cleanser, mask, women’s fragrance and body cleanser brand in U.S.• Tasked with creating new navigation to simplify brand. Architecture executed in all education and in-store tools in every country/language, including all vis merch and store design globally.• Launched innovative eLearning app globally which increased brand reach, engagement and knowledge through digital education modules, gamification and rewards. • First to market globally with the introduction of NEXA, a state-of-the-art skin imager.• Introduced an EasyMovie app to create instant education and selling skills videos in-house.• Improved consumer acquisition and advocacy with brand building events incl. social media. • Drove brand commitment to giving back and supporting mental health through educating the ‘the hope & grace’ initiative resulting in $5.7M in grants, supporting 79 organizations, touching 1.8M women.

Specialized in strategic program development; brand story, product knowledge, service model and skills, clienteling, eLearning, talent recruitment and development. Clients included: • Estée Lauder Companies Inc., Glamglow, Created education strategy and all curriculum.• Coach Inc., Built new Global Training and Talent Development eLearning platform.• Cutitronics, Oversaw U.S. client management and product launch.• WomenOne, Acted as Director of Special Events and Fundraising.

New York, Ny, Us

New York, Ny, Us

As head of department, determined Global Education, Talent Development and Events strategies and oversaw development and implementation of programs and tools for the number one prestige beauty brand in the U.S. Managed Physician Services Department and Medical Meetings globally. Worked with founding Dermatologists, Drs. Orentreich, to translate insight into knowledge/skills. Organized and executed Global Executive, North America, and International Sales Meetings. Managed 5 Direct Reports, 11 Indirect, 12 Matrixed providing education for 20,000 Consultants and 80,000 Generic Staff across 140 countries. Managed Global Education P&L. 30% global travel • Developed and relaunched Clinique Consultant Accreditation globally, a 3-level certification process across skincare, hair care, color and fragrance including: innovative programs, tools and techniques, advanced selling skills to drive KPIs and Consultant retention.• Relaunched Manager Accreditation, a 3-level certification process for Field and Counter Managers. Significantly increased KPIs; client retention, sales and decreased Consultant and Counter Manager turnover.• Created and launched Clinique eLearning; a multi-platform, multi-lingual (32) global program, the first at the Estée Lauder Companies. • Designed and launched the Labcoat worn still today by 20,000+ Consultants globally.• Nominated member of ELC Charitable Contributions Committee and ELC Global Learning and Talent Development Network.

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us