• Provided strategic consulting to Technical Training Foundation (TTF) to refine business model, secure government funding, and establish partnerships with manufacturing enterprises.• Developed innovative strategies to drive growth and sustainability for TTF in the competitive startup landscape.

Research global labour market information and gain insight and feedback on the support needs and career opportunities (e.g. jobs, internships, placements) available to International students.

Key Achievements:➀ Conducted in-depth market research to identify opportunities and trends in the Chinese professional coach training sector (ICF Coach Training Programme).➁ Developed strategic partnerships with local businesses and educational institutions to enhance recruitment efforts.➂ Successfully organised and promoted online events that attracted a high number of potential students.➃ Enhanced student engagement through well-structured trial courses, leading to increased enrollment rates.

♥ Leadership and Management:Supervised city-level service managers across 27 centres, overseeing 250 staff and 6,500 students.Ensured high standards of customer satisfaction and effective client communication.☑ Data-Driven Decision Making:Analysed historical data to inform target setting, headcounts, and curriculum design.Shaped strategic decisions based on data insights.♟Strategic Contributions:Participated in company financial strategy discussions.Contributed to the development of a mobile app for post-class learning and communication.Created distance learning programmes to complement the main curriculum.⇧ Service Enhancement:Developed and implemented procedures to enhance customer satisfaction and communication.Promoted upselling of optional classes, contributing to increased revenue.➸ Key Performance Indicators (KPIs):Achieved high student retention rates, generating over USD 7.5 million in revenue in 2021.Boosted revenue from referral channels and course consumption.♥ Mentoring and Staff Development:Managed and mentored city managers and centre supervisors.Supported professional development and conducted staff promotion procedures.★ Training and Development:Created and delivered training materials on onboarding, communication, complaint handling, upselling techniques, and new product introductions.

★ Leadership and Management:Successfully led and motivated a team of over fifteen course consultants.Provided tailored support to address individual performance issues and mentor new team members.★Training and Development:Delivered comprehensive training on face-to-face sales presentations, product knowledge, and new offerings.Introduced innovative sales and communication techniques, enhancing team effectiveness.★Sales Performance:Developed and managed a personal portfolio of clients and potential leads.Consistently met personal sales targets, demonstrating strong sales capabilities.★Transition and Collaboration:Effectively transitioned from a service-focused role to sales leadership.Worked closely with the Regional Sales Director to ensure a smooth and successful transition into sales leadership.

★ Leadership and Management:Directed a large, diverse and cross-cultural team to maintain high service standards.Ensured smooth daily operations and resource management.Successfully met service-related KPIs for 27 consecutive months.★Operational Efficiency:Optimised class schedules and teacher resources to meet student demand.Designed and implemented procedures for monitoring student progress and managing attendance.★Training and Development:Conducted training sessions enhancing teaching skills, communication, complaints management, and sales awareness.Fostered staff growth, helping team members advance into management roles.★Educational Impact:Taught English to adult learners of various levels, improving their language skills.Organised student events, enhancing engagement and learning experiences.★Cross-Department Collaboration:Improved centre atmosphere by bridging departmental gaps, fostering a cooperative and effective work environment.

I entered the hospitality industry after receiving my bachelor's degree with an aim to enhance my people and communication skills. In just over a year, I advanced from an entry-level barista to a coffee shop manager. This role enabled me to develop my leadership capabilities, train staff, manage operations, and understand business structures and standardised procedures.