• Wholesale account manager and the main point of contact for all key retail partners present and future, primarily working with contacts in the USA and the UK from large-scale retailers to independent stockists• Working with retailers such as Ulta, Anthropologie, Barnes & Noble, Paper Source, TJX, Macy’s, Moonpig, Thortful etc• Developing and executing a successful sales strategy (and CRM system) to help grow the company's B2B portfolio• Assisting in the development of new products to ensure key brand support• Receiving and processing all sales orders from retail partners, logistical/production planning, critical path management, inventory management and sales reporting

• Director of award-winning greeting card and stationery wholesale company based in Cardiff. Design and supply to John Lewis, Oliver Bonas, Selfridges, Anthropologie, TKMaxx, Homesense, Skinnydip and independent shops worldwide.• Development of a successful E-commerce B2C side of the business during Covid 19AWARDS‘Creative Start Up Of The Year’ Wales Start Up Awards 2019Top 10 finalist in the FedEx Small Business Award 2018GFSmith PaperAward 2018 for ‘Emotive Design’

Lecturer for the Textiles Design course focusing on industry trends, fashion forecasting, portfolio development, personal branding, marketing & working with high street retailers.

• Creative design for greeting cards, wrapping paper and stationery products• Designing for major high street retailers such as John Lewis, Oliver Bonas, Sainsbury’s, Tesco, Urban Outfitters, Selfridges• Designing and presenting product pitches to buying teams • Managing a critical path and key business launch datesAWARDS ‘Most Promising Young Designer’ Henries Awards 2015

Creative design and artworking for greeting cards, notebooks, diaries, ceramics, textiles, luggage, packaging and other 3D products for retail in Paperchase stores

Creative design for greeting cards, wrapping paper, stationary products, paper and scrap booking products, children’s books, character development, toy packaging, puzzles, textiles, graphic design and branding.Working for major publishing companies with designs appearing in major high street retailers and large supermarkets all over the world. Client list including… Hallmark, UK Greetings, American Greetings, Ginger Fox, M&S, iProspect, Very.co.uk, Small World Creations, Meadow Kids, Kaisercraft, Igloo Books, Capstone Publishing, Card Connection, Card Factory, Paper Magic Group, Nigel Quiney Publications and more.

Represented by Advocate Art - a world leader in illustration for design led products.Children's Book IllustrationGreeting Card DesignCharacter Design

Creative design for greeting cards, wrapping paper and associated marketing materials.Range research and presentations of trends to client.Liaising directly with suppliers and printers.Advertising and marketing activity such as social media, print and journalism.Trade fair stand design and set up.

Creative design for greeting cards, wrapping paper, gift bags, crackers etc involving interpretation of briefs, conceptualisation, creative thinking and artworking.Working for a major high street retailers, large supermarkets and export clients such as Tesco, Asda, WHSmith, Mothercare, BHS, Primark, Costco, Ikea.Specialising within the greeting card team.