There's a longer version and a shorter version. They both amount to the same thing really. Shorter Version: I help companies improve results online and offline. Longer Version: I provide consultancy and strategic direction to businesses looking to improve their overall digital performance. This can include auditing and implementing digital services such as conversion rate optimisation (CRO), user engagement (UX & UI), Search Engine Marketing (SEM), Social Media strategy and content/brand strategy. It can also include improving their data maturity, data integrity and reporting. Working for one of the UK's leading Digital Agencies my role is to drive business improvement through the refinement or re-invention of key areas of Converted - such as business infrastructure, growth strategies, technology solutions and internal team development - to name a few. I am responsible for the overall delivery of business activity (hopefully) through clear leadership, support and direction for each individual department within ConvertedWhat we do: Digital Consultancy ServicesPaid AdvertisingSEO CRO Bespoke Web Site Design - WordPress & Shopify On a personal note, I am a fully qualified Google & Bing marketing professional and I have actively created and implemented growth strategies for businesses in a wide variety of industries at a local and international level. I regularly speak (in a thick Yorkshire accent and with frequent swearing) at events on the subject of conversion optimisation and how businesses can improve their own fortunes online.