Catharina Kremer Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, The Netherlands

Amsterdam, The Netherlands

In the Brand Management team, I am leading campaigns from product positioning and creative briefs to marketing strategy alignment and comms planning. Additionally, I lead the post-campaign analysis and reporting workstream and internal communications of campaigns. I also work hand-in-hand with the Senior Brand Planning manager to optimize overall processes and cross-departmental collaboration. This team is the central hub in the marketing department, connecting Marketing Operations, DTC, Email, Media, PR, and Comms while working hand in hand with Product and Sales to build an iconic brand.Campaigns Lead & Supported: • Color is Weird | Retinex Film Campaign• For the Imperfectionists | I-2 Campaign• Capture Real Life | Brand Campaign• Limited. Experimental. Sort of accidental. | Reclaimed Blue Flim Campaign• Capture Bowie-ness | Polaroid x David Bowie Film Campaign• For Every Creative Spirit | 2022 Holidays Campaign

Amsterdam, North Holland, Netherlands

As part of the Integrated Marketing Communications team, I supported and optimized Polaroid's global digital marketing programs with implementation, coordination and monitoring of content across all online and digital channels (polaroid.com, paid media, email, PR, social media and retailers platforms), working closely with the e-commerce, sales and creative team at the Polaroid HQ here in Amsterdam. We collaboratively worked with the brand and creative team towards translating Polaroid's brand strategy into coordinated marketing campaigns. Additionally, I worked with the Marketing Operations team on optimizing financial tracking systems and marketing calendar frameworks across various teams.Campaigns facilitated: • Create your Holidays | Polaroid 2021 Holidays Campaign • Striking, Bold. Challenging. | Green Duochrome Film Campaign • Go Create | Polaroid Go Campaign• Music in Full Color | Polaroid Music Campaign

Amsterdam, North Holland, Netherlands

As the Marketing Coordinator, I managed not only my previous tasks in Trade Marketing but also PR, Digital and Retail activities of the Timberland regions of Benelux and Scandinavia. Primarily, I worked in close collaboration with the EMEA Marketing Manager and the Senior Wholesale Sales Manager of our region to build the marketing budget for the new financial year while continuing to execute seasonal activities during the global Covid-19 pandemic.Left role to continue Master studies.

Amsterdam, North Holland, Netherlands

As the Marketing Trainee, I directly supported the Marketing Manager for Benelux and Scandinavia to ensure executional excellence with Retail, Trade, Digital, and PR activities focusing on Key Accounts. I was primarily responsible for Trade Marketing activities with B2B2C customers throughout the seasons based on budget targets and our global brand mission of sustainability. These actions included the planning, negotiating, executing, and analyzing of marketing agendas. Additionally, I prepared and analyzed campaign results for the EMEA and local team based on market visits and statistical analysis of both digital and PR activities to support an evidence-based approach.

Tokyo, Japan

I worked in Tokyo, Japan as a Marketing and Business Development Intern at BMedia K.K. I held various responsibilities including digital marketing, e-commerce, strategy creation, product sourcing and development. By doing so, we created shared value throughout the entire firm and its projects. I have gained valuable insights into the Fashion, Tourism, Import/Export and Gaming industries in Japan.

Master Of Science (Msc), Global Business & Sustainability

Cum Laude Focus on Communication & Brand Perception Master thesis: "Hypocrisy in the Age of Social Media" - Analysing Nike's Communication.

Other; Certificate In Business Analytics

Bachelor Of Science (Bsc), International Business Administration

Activities and Societies: Chairwoman of Erasmus Studentenkoor, Social Media Manager & Photographer at Enactus Rotterdam, Student Mentor.

Minor Degree, Neuroeconomics (I.E. Neuromarketing)

Ontario Secondary School Diploma, High-School, 92/100

Activities and Societies: Prefect (School President) Team, Volleyball Team, Field Hockey Team, School Choir, Women's Choir, Hairspray.