Overall responsibility for all Ladbrokes’ sponsorships and events including Ladbrokes World Darts Championship, Ladbrokes World Hurdle, Ladbrokes St Leger Festival, The Ladbroke Hurdle, Ladbrokes Lanark Silver Bell, Arena Racing Portfolio, Greyhound sponsorships and consult on local sponsorships and events. Key achievements including increasing app downloads and bet in play activity at the World Darts Championship by 30% year on year and increasing Bingo sign-ups by 25% with a Ladies Day promotion at the St Leger Festival.Core Accountabilities: New and existing opportunity evaluation and recommendation.Working with stakeholders on the integration of sponsorship across multi-channels. Ensuring that sponsorships are evaluated, addressed and updated to achieve maximum return on objectives.Engagement of internal and external stakeholders.Communication planning and execution for all sponsorships.Managing planning and preparation of sponsorship spend.Assisting with the sell-in of opportunities across departments.Facilitating sponsorship research.Frontline face of sponsorship for the company.

Responsible for communication planning and execution for all national sponsorships and partnerships including RUK, ATR, Racing Post.Managing relationships with key stakeholders.Managing the sponsorship implementation and evaluation process.

As the Advertising and Promotions Manager for Ladbrokes eGaming, I was responsible for brand communication, developing and delivering advertising and sales promotion plans as well as liaising with agencies to produce creative for offline & TV campaigns. I managed a team of 8 people including the design team. Key achievements include a partnership with Scottish Newcastle that gave us exposure both on and off trade for a World Cup promotion that appeared on packs, in clubs and pubs and the Lads Cup campaign was nominated for an IPM award.Core Accountabilities:Brand Communication management‪Developing integrated advertising communications strategy.Managed both creative and media agencies including M&C Saatchi & Walker Media.Devised offline media ‬plans.Developed briefs for both creative and media agencies. ‬Developed and delivered promotions strategy.Lead development of promotional tools. ‬Rebrand and brand positioningTracked competitor advertising and creative.Evaluated advertising.‪Managed the development of advertising creative material ‬for press, direct mail, promotional events and sponsorship.Managed relationships with National and Trade Press.Responsible for compliance of advertising and brand guidelines.

Responsible for planning and executing all in store promotions and local sponsorships.