Catharine O'Leary Email & Phone Number

I help experienced entrepreneurs save time and grow revenue by attracting only high quality leads through engagement strategies including quiz funnels.

Toronto, Canada Area

Independent Consumer Insights and Market Researcher with over 25 years experience in leading FMCG/CPG Consumer Insights teams and projects for Fortune 500 organizations including PepsiCo, Canada Dry Mott's, Beam Global Spirits and Wine, Research in Motion, and TD Bank.

Mississauga, Ontario, Canada

• Within PepsiCo consumer and customer insights are integral to strategy, pricing, and brand marketing decisions. The insights manager for alternative channels works with channels such as Convenience and Gas as well as.
• Delivered consumer insights… Show more Within PepsiCo consumer and customer insights are integral to strategy, pricing, and brand marketing decisions. The insights manager for alternative channels works with channels.
• Delivered consumer insights to inform the strategic plan to gain share in the immediate consumption category in foods and beverages across all channels, including retail.
• Delivered insights on price sensitivity, and combo pricing for foodservice customers to increase baskets, in particular focusing on takeout/delivery, where the greatest benefit to increase traffic and dollars awaits.
• Developed a comprehensive landscape of the Convenience and Gas channel which lead to an understanding of “Leverage the Beverage” in this channel in order to build baskets for customers.Key Responsibilities
• Scope, develop, and execute custom research projects as needed by the sales and marketing team.

Mississauga, Ontario

• Within Canada Dry Mott’s the Manager Market Research and Consumer Insights is responsible for bringing the customer and consumer perspective to influence brand strategy, brand positioning, communication strategy.
• Developed a new communication platform using qualitative and quantitative research to build an advertising campaign that re-launched and existing in 2014.
• Develop and deliver quarterly Brand and Advertising tracker results including… Show more Within Canada Dry Mott’s the Manager Market Research and Consumer Insights is responsible for bringing the customer and consumer.
• Develop and deliver quarterly Brand and Advertising tracker results including value-added insights from industry expertise and secondary sources.
• Introduced innovative qualitative research techniques to uncover root cause consumer behaviour changes impacting a flagship brand and category. Results influenced the 2015 strategic direction of the brand as well as.
• Own the market research agenda across all brands to support the 3-5 year strategic goals including an innovation pipeline to fill white space opportunities in the market.

Toronto

Within Beam Global Spirits and Wines the Consumer and Marketplace Insights Manager works closely with the brand marketing team to ensure that consumer and competitive insights are incorporated into brand marketing plans. - Developed individual brand KPI’s based on consumer insights that were incorporated into the 2013 brand strategy plans and will be used.

Waterloo, Ontario

Within Research in Motion the Consumer Insights and Customer Information team played a pivotal role in transitioning RIM to a consumer-centric business model by providing a global consumer point of view for both acquisition and retention initiatives.- Delivered consumer insights ensuring business decisions had a consumer lens utilizing consulting skills..

Toronto, Ontario

Within TD Bank Financial Group the Customer Knowledge and Insights (CK&I) team contributed to business results by delivering customer insights based on a holistic understanding of the customer. * Associate Manager – Brand and Product Research Team (2007- 2010)- Provided customer insights into the development of a new savings product “Simply Save”. Within a.

Greater Toronto Area

Advanis is a research-based consulting company that breaks down complex issues and develops customized research solutions to address those issues. Expertise in technology, telecommunications and financial services.* Account Manager (2006-2007)- Consulted with clients to identify business needs and acted as a subject matter expert for marketing research.

Toronto

Tilley Endurables is a manufacturer, distributor, and retailer of travel and adventure clothing. - Developed and tracked a $1 million advertising plan to inform marketing strategies for mail order, wholesale, and retail divisions internationally.

Guelph

Deliotte is a management consulting firm with expertise in numerous functional areas of consulting. - Market Research consultant to both the North American and the International Development Agricultural consulting practice, which supported research for international development agencies including The World Bank and the Canadian International Development.

St. Catharines

- Developed a research initiative including survey design, data collection and analysis, to estimate the range of financial support local residents would be willing to pay for cleaner water in the local Burlington Bay area. - Aggregated two industrial water databases that was used to calculate a cost formula for industrial water use. Results were used to.

Ma, Economics

Ba, Economics