Responsible for the company's marketing and communications strategies, as well as overall branding and image, to build awareness and generate demand across multiple market segments.

* Develop marketing strategies that broaden brand awareness and position Ballard as an industry thought leader. Deliver lead generation and nurturing initiatives to support revenue generation.* Manage corporate marketing functions, including brand management, product launches, digital marketing, advertising and marketing collateral.* Create written and visual content to communicate the product value proposition to identified buyer personas.

* Responsible for delivering lead generation and nurturing initiatives, social media campaigns, digital and content marketing, and sales tools to support revenue generation and thought leadership programs. * Analyze industry information to derive actionable insights about competitors, the competitive environment and trends in order to further the organization’s business goals* Designed and implemented channel partner program to cultivate authorized distributors and drive revenue growth. Comprehensive program includes product and sales training, access to technical support, lead generation tools and access to marketing support tools

* Responsible for product marketing activities, including the development of marketing program strategy, product collateral, press releases and sales tools* Encouraged customer retention through the development of a new customer welcome package, communicating the means of accessing available customer support services * Oversaw development and production of a 5 minute corporate video, including script development and filming in three locations. * Prepared Executive-level presentation materials for conferences and events * Authored bi-annual customer newsletter with a 40% read rate* Negotiated and liaised with market research agencies, photographers, design companies and other external services* Produced proposals for government funding with coordination of cross functional team, resulting in the successful award of more than C$7 million* Developed and published content to corporate website and social media channels* Qualified marketing-generated sales leads, track sales conversion rates

* Conducted assessments of emerging markets and competing technologies for strategic planning purposes (developed process and templates to guide future assessments)* Established program management office and associated processes to manage product development programs, implemented new procedures company wide* Lead the development and implementation of the Commercial Product Management Process, to provide a governance process for managing Ballard’s product portfolio* Created process to collect and analyze warranty data and disseminate monthly status report* Conducted competitive intelligence activities* Managed market research budget

* Managed trade show participation on a global basis (coordinated budgets, attendance, booth construction and demo requirements)* Created corporate presentations (design and content) for internal and external audiences* Developed content for a wide range of corporate collateral (press releases, datasheets, brochures, website)

* Managed ongoing direct mail campaigns (identified audiences, developed content, coordinated implementation)* Liaised with outside resources used for marketing programs* Assisted in organization and execution of media and customer events* Administered customer loyalty program