Catharine Wells Email & Phone Number

Orange Park, Fl, Us

Orange Park, Florida, United States

• Create and execute over 40 events annually; managing logistics, budgets and event marketing to increase attendance. • Develop annual marketing budget and plan to meet company goals. • Implement robust social media strategy to increase followers by 20% in the first year.• Create dynamic PR strategy to enhance perception and generate earned media. • Executed seasonal photo programs to include community and retailer partnerships.• Build positive tenant relations; Connect likeminded retailers for events and promotions.

Chattanooga, Tennessee

• Coach and lead in-house marketing team for 30 properties; Manage all marketing expenses for assigned properties.• Develop overall strategy for department; Create systems and procedures to ensure department is in alignment with Company goals.• Ensure effective communication to field across all disciplines.• Champion new technology including SharePoint, Teams, SMS text clubs, WiFi integration, RetailNext, Sprinklr and ContentStak.• Developed annual NOI Blitz incentive and implemented company wide.• Collaborate on advertising, creative, content strategy and marketing programs to achieve company goals.• Liaison for seasonal photo programs and print vendor relationships.• Developed and ensured marketing plans were strategic and results driven.

Chattanooga, Tennessee Area

Chattanooga, Tennessee Area

Lynchburg, Virginia Area

Monterey, Ca

• Received NCMDA Impact awards for Web Site Design, Newspaper Campaign and TV Commercials.• Met budgeted sales growth: Overall impact on NOI $500,000.• Managed advertising and public relations agencies; Performed detailed analysis on all media buys (print, TV, radio & transit) and produced an additional 25% annually in added value.• Formulate and carried out strategic annual marketing action plan.• Met annual budget within 3%.• Develop cause-related marketing programs and events to boost community relations.• Created various merchant support programs to facilitate improved relations.• Compiled monthly, quarterly and annual sales reports, including forecasts.• Served as community liaison and spokesperson for company; Increased publicity value by 200% first year; an additional 75% second year.

Vacaville, Ca

• Develop new accounts while meeting needs of up to 35 current clients.• Boost sales and refine images for clients through consultation.• Secured contract with City of Vacaville for marketing and overseeing CreekWalk Concert Series, obtaining sponsorships and fulfilling advertising elements.• Manage multiple marketing and advertising campaigns for clients including design services and media negotiations.• Perform website analysis and optimization services.• Develop innovative community outreach programs to meet varied business objectives.

Vacaville, Ca

• Managed direct-sales team and staff.• Produced marketing plan and budgets (revenue and expenses) for six cable systems encompassing more than 150,000 customers; Met budgeted growth in all categories/business lines.• Nominated for "Spirit of TCI" award; placed first in nationwide American Movie Classics marketing contest.• Motivated customer-service staff and field operations through on-going sales incentives.• Met and exceeded national customer service and sales standards annually.• Supervised office functions, including customer service, collections, human resources, marketing, and accounting.• Developed cross-training programs to enhance productivity and morale.