Director
CurrentFounder and Director of The Listing Magazine, the community magazines for Royston, Herts and the surrounding SG8 villages.The Listing's printed magazines are hand-delivered to 16,500 homes every month, shared out to over 4,000 social media followers and read by 2,000 online, offering businesses and organisations the most cost-effective, targeted local advertising around. The magazines include a lively editorial mix of community news, local businesses, organisations, leisure, homes and gardens, health and wellbeing and more. Cath was inspired to launch The Listing back in September 2005 when, in the days before Facebook, the Royston community was lacking in timely, accurate information on the local area. Cath has always had the drive and desire to run her own business, and with a strong customer service and marketing background, The Listing was born!Cath has gained a wealth of experience from her hands-on approach in the early years of the business.- Developing and sustaining a locally-recognised, trusted brand- Responsible for all advertising-based customer liaison, database management and relationship building with clients- Copywriting and content creation - community and business editorial- Designing client adverts in Indesign software- Advising customers on marketing plans and strategy- Taking the magazine to full production in Indesign, liaising with printers - Promoting the business through print adverts, PR, networking, website and social media channels- Building a rapport with local press and community stakeholders- Working to tight deadlines- Accounts and business acumen- Co-ordinating and managing a distribution team of 30+In more recent years, Cath has worked behind the scenes in the business, growing it from a one-person business to a team of four.- Responsible for the smooth production of the magazines- Empowering and managing the small, dedicated publishing team - Limited Company compliance