Catherine Devries Email & Phone Number

Toronto, ON, CA

• Leads the development and execution of Marketing Programs across the Higher Education foodservice sector
• Collaborates cross-functionally with culinary, creative and analytics teams to bring programs to life and asses results
• Introduced new digital tactics including social media and google ads, Influencer campaigns
• Partners with clients on Unit-specific strategies, remains agile and guides based on ever-changing market conditions due to the pandemic
• Storytells - builds meaningful content and creates compelling brand stories that engage students

Greater Toronto Area Metropolitan Area

• Launched the Nudge Rewards App across Compass Group Canada, an innovative communication and employee engagement platform
• Managed all areas from content development and community management, to strategic product innovation
• Achieved an 83% Adoption Rate by selling the voluntary platform internally from Frontline to Sr. Leadership
• Consistently introduced new app features to drive engagement - Hero badges, Rewards marketplace & more
• Built creative incentive strategies that recognized and rewarded associates, shared company-wide stories
• Built brand-specific campaigns for external CPG partners like Pepsi and Nestle, leveraged Nudge to meet brand goals while securing investment dollars

• Managed marketing programs for Internal & External culinary brands at 80+ foodservice locations
• Developed 8 culinary pop-up brands each with their own brand image & style of cuisine from conceptualization to execution: menu design, creative asset development, promotional strategies, training guides, on-site.
• Collaborated with creative team on quarterly photoshoots and branding projects
• Leveraged CPG partners on beverage & snacking promotions (such as PepsiCo, Nestle, UNFI)
• Managed quarterly internal “Retail Recharge” events where new programs & promotions are introduced to Operators

Toronto, Canada Area

• Planned and implemented effective store promotions, events and campaigns at both the local store-level, and market-wide
• Monitored the execution and budgeting of all campaigns, tracked important KPIs to review program progress and overall results
• Actively sought and managed sponsorship opportunities with local organizations
• Implemented internal programs to pursue growth in our current CRM Loyalty Program, earned a 40% increase in database membership over two years
• Acted as the brand spokesperson for all media opportunities in Canada
• Oversaw charity partnerships and donations involving product, cash and trade

Toronto, Canada Area

• Developed and executed creative brand programs for various clients, managed simultaneous campaigns, PR stunts, sampling and staffing programs
• Hired and trained brand teams, prepared training materials
• Coordinated all event logistics, sourced program supplies and needs from third-party vendors
• Monitored and analyzed budget achievement, managed client needs and maintained positive dialogue between client and agency
• Tracked program progress, developed detailed post-reports

Toronto

Burlington, Ontario

Montreal, Canada Area

Montreal, Canada Area

Bachelor Of Arts (B.A.), Art History

Activities and Societies: McGill Figure Skating Team, Arts Orientation Staff Majored in Art History with a Double Minor in Communications.

Postgraduate Certificate, Marketing/Marketing Management, General

Postgraduate Certificate, Digital Marketing Management