Seasoned Media Management Professional with over 30 years of experience in direct response advertising. Experience spans buying short and long form TV media, representing national aggregate platform media sales and management/development of staff and department processes.
-
Account ExecutiveCandu Media Apr 2021 - Present -
Marketing ManagerElite Md Nov 2017 - Nov 2020
-
New Buisness Account ExecutiveRevshare Dec 2016 - Aug 2017Temecula/ValenciaTelevision's largest Cost Per Action advertising network, focus on new business
-
Long Form ManagerThe Band/Delivery Agent Jun 2009 - Apr 2016• Oversaw development of Long Form Media Division• Within first 6 months, division grossed over $2MM• Grew department sales over next 6 years to $25MM• Hire, train and develop staff of 8 full-time employees• Develop and implement department processes • Monitor division sales and maximize volume -
Media SupervisorTrue Imagine, Llc. May 2006 - May 2009• Negotiated media rates from national cable buys to small local markets• Worked closely with clients to optimize media to maximize profitability• Develop and maximize new business opportunities
-
Media BuyerIcon Media Direct Mar 2004 - May 2006Sherman Oaks, Ca• Negotiated Long Form and Short Form TV media• Monitored and optimized media performance in conjunction with strict budget and performance goals• Developed media brokering division within Long Form media department to protect incumbencies• Developed department procedures and trained staff -
Media DirectorMajestic Media Jan 2000 - Apr 2004Albia, IaPlanned and executed media buys for internal clients. Bought and sold national cable to clients needing to supplement large budgets. Small boutique agency with million dollar clients.
Cathe Canavin Skills
Cathe Canavin Education Details
-
Cal State NorthridgeLiberal Arts/Sociology
Frequently Asked Questions about Cathe Canavin
What company does Cathe Canavin work for?
Cathe Canavin works for Candu Media
What is Cathe Canavin's role at the current company?
Cathe Canavin's current role is Cannabis Advertising Sales & Marketing.
What schools did Cathe Canavin attend?
Cathe Canavin attended Cal State Northridge.
What skills is Cathe Canavin known for?
Cathe Canavin has skills like Online Advertising, Advertising, Media Planning, Integrated Marketing, Long Form, Marketing Communications, Digital Media, Social Media, Merchandising, New Business Development, Marketing, Social Media Marketing.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial