Catherina Torneros

Catherina Torneros Email and Phone Number

Head of Content and Creative Operations @ CWTCH CPG
Scottsdale, AZ, US
Catherina Torneros's Location
Scottsdale, Arizona, United States, United States
About Catherina Torneros

As a passionate content strategist and digital leader, I thrive at the intersection of creativity, data, and execution. With a proven track record in scaling brands and generating measurable impact, I’m currently the Head of Content Operations at CWTCH CPG, where I oversee a dynamic team of creators, manage campaigns, and drive content flow across our US and Egypt pods.Previously, as a Social Media Content Creator, I helped CWTCH CPG generate over 50K GMV in just two weeks and exceeded 100K GMV within six months. My experience spans crafting engaging video content, growing social media presence across platforms, and running data-driven campaigns that translate into real business results.I am constantly adapting to industry trends and passionate about blending creativity with strategy to build meaningful content experiences that drive growth and visibility. I’m always open to connecting with fellow professionals and exchanging ideas on content strategy, digital marketing, and emerging industry trends. Let’s connect!

Catherina Torneros's Current Company Details
CWTCH CPG

Cwtch Cpg

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Head of Content and Creative Operations
Scottsdale, AZ, US
Catherina Torneros Work Experience Details
  • Cwtch Cpg
    Head Of Content And Creative Operations
    Cwtch Cpg
    Scottsdale, Az, Us
    View
  • Cwtch Cpg
    Head Of Content And Creative Operations
    Cwtch Cpg Jul 2024 - Present
    -Serve as one of the key leaders at CWTCH, driving content strategy and execution.-Oversee in-house creators and collaborate with cross-functional teams to produce high-quality, impactful content.-Manage and optimize campaigns to align with business goals and emerging industry trends.-Lead and coordinate content operations for both the US and Egypt Pods, ensuring smooth workflows and timely deliveries.
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  • Cwtch Cpg
    Social Media Specialist
    Cwtch Cpg Nov 2023 - Jul 2024
    -Generated over 50K GMV within the first two weeks and over 100K GMV within six months.-Played a crucial role in expanding the company's social media presence across multiple platforms.-Developed and launched video content that was repurposed for ads, contributing to significant brand visibility and sales growth.
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  • Jules Los Angeles
    Digital Marketing Specialist
    Jules Los Angeles May 2022 - Dec 2023
    Los Angeles, California, United States
    - Develop and execute marketing campaigns that target specific user segments.- Create and manage Jules Los Angeles advertising campaigns to drive user acquisition and engagement.- Analyze data and performance metrics to continuously optimize campaigns for maximum ROI- Collaborate with cross-functional teams to ensure campaign messaging is consistent with brand guidelines and user needs.
  • Jules Los Angeles
    Operations Manager
    Jules Los Angeles May 2022 - Dec 2023
    Los Angeles, California, United States
    - Manage the business's daily operations, including production, inventory management, logistics, and customer service.- Oversee the supply chain and work closely with suppliers to ensure the timely delivery of materials and products.- Handle both retail and wholesale orders - Work closely with the senior management team to develop and implement strategies that improve efficiency, productivity, and profitability.
  • Jules Los Angeles
    Social Media Manager & Content Creator
    Jules Los Angeles Mar 2022 - Dec 2023
    Los Angeles County, California, United States
    -Plays a pivotal role in expanding the company's social media footprint across diverse platforms by crafting strategic content and fostering engagement.-Proficient in various social media platforms, I stay updated on algorithm changes and emerging features to stay ahead of the curve.-Organizes and actively engages with influencers, further amplifying our company's social media reach and impact. I create partnerships that bring authenticity to our brand's online presence.
  • The Aspire Company
    Marketing Assistant
    The Aspire Company Jan 2020 - Nov 2022
    San Jose, California, United States
    - Conduct keyword research and analysis to inform SEO strategies and tactics, including on-page optimization, content optimization, and link building.- Monitor website analytics and search engine rankings to identify trends and opportunities for improvement.- Support the administration of the HubSpot marketing automation platform, including data management, lead scoring, and campaign tracking and reporting.- Participate in marketing team meetings and provide input and feedback on campaign performance and optimization opportunities.
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Catherina Torneros Education Details

Frequently Asked Questions about Catherina Torneros

What company does Catherina Torneros work for?

Catherina Torneros works for Cwtch Cpg

What is Catherina Torneros's role at the current company?

Catherina Torneros's current role is Head of Content and Creative Operations.

What schools did Catherina Torneros attend?

Catherina Torneros attended Loyola Marymount University, M-School, Lmu College Of Business Administration, Sierra College.

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