Data-driven Head of Growth with over 10 years of strategic leadership experience and expertise in purpose-driven companies. Led a diverse team of 20 marketing professionals including designers, engineers, marketing professionals, and project managers. Launched an online DTC marketing strategy, achieving a 146% ROI in the first year through targeted digital marketing campaigns, influencer partnerships, and paid advertising. In the second year, expanded the reach and optimized user acquisition strategies, resulting in a 255% ROI.