Catherine Aikman Email & Phone Number

Needham, Ma, Us

Watertown, Ma

East Walpole, Ma

I led the internal and external communications for this global B2B manufacturer of filtration and battery materials with 13 facilities in the Americas, Europe, China and India. I oversaw corporate messaging and product marketing initiatives across channels including website, intranet, social media, advertising, marketing collateral, press releases, tradeshows and corporate events.My achievements here included:· Spearheading the company’s digital media strategy, leveraging Google AdWords and social media posts to increase website page views by 300% for an underperforming product line.· Leading the global marketing team in redesign of company website, overseeing budget, development vendor, technical requirements, SEO, persona development, content creation – over 200 pages, CMS selection, focus-group testing, and launch, resulting in upgraded user experience.· Improving employee engagement through internal communication approach generating content and gaining approval for 50 intranet homepage company success stories annually. · Managing the company rebrand and tagline development, collaborating with senior leadership and external agency on design. Implemented of a comprehensive roll-out plan for corporate collateral and advertising. Developed a Style Guide to maintain strength of brand.

Needham, Ma

Needham Special Education Parents Committee – Programming Chair 2008 - 2013Organized monthly expert lectures to support parent education for district parents. Mitchell Elementary, Parent Teacher Organization – Creative & Performing Arts Chair 2006 - 2009Co-led committee to bring monthly programs of authors, musicians, dance, and theater to schools.Parent Talk (pre-school family organization) –Lecture Committee Co-Chair 2001-2006Co-led committee to plan monthly lectures by experts on parenting and child development topics.

Walpole, Ma

I oversaw profitability and product development for worldwide markets, and held global market manager and account manager positions of increasing importance in diverse areas including battery separator, filtration, baby diaper, medical, and apparel markets. I developed segment strategies, conducted market and financial analysis, and created budgets and forecasts. I managed the $58M consumer disposables sales budget for the largest market area of the company. Throughout my tenure here, I led and participated in many multifunctional teams. Some of my successes included:• Exceeding budgeted battery separator sales to Japanese customer by 35% in spite of the movement of production equipment mid-year and loss of major customer 2 years prior,• Analyzing and changing target market from electric/hybrid electric vehicle to small rechargeable cell phone/laptop application positioning product to contribute $1M in revenue within one year.• Leading the international marketing effort to sell-out new Mexican plant. Within 6 months successfully increased average monthly Mexican plant sales by over 300% and increased the customer base for all 3 production lines by over 50%.• Protecting profitability through a 15% price increase company’s largest customer. Justified increase by presenting global raw material situation to customer’s V.P. Purchasing in contract negotiation.• Promoted from Senior Associate Manager Manager to Market Manager within one year.• Positions held - Senior Associate Market Manager Apparel, Key Account Market Manager Healthcare, Global Consumer Disposables Market Manager, Global Battery Market Manger

Master Of Business Administration - Mba, Marketing

Awarded full scholarship and research/teaching assistanceship

Bachelor Of Science - Bs, Economics