Catherine Anselmo Email and Phone Number

As marketing manager, I am responsible for all marketing strategies, needs, and tools for Etnia Barcelona (USA, Canada and LATAM) taking into consideration the Etnia Barcelona corporate office guidelines and working closely with all departments of the organization.Key Duties and Responsibilities include:BUDGET:- Create and manage an annual budget for America- Plan and execute marketing and branding strategies/objectives- Customize international marketing materials - Ensure brand messages are consistent- Find new ways of building brand awareness and desirabilityTRADE MARKETING:- Responsible for all communication in store (wholesale opticians, wholesale retail/fashion, Pop up…)- Conceive and manage a Retail Marketing Plan : client segmentation (opticians/retail), in store tools (POP, displays, windows, visual merchandising) - Support sales team with trade marketing and selling tool management (translation, training, use, update) - Lead coordination of marketing materials for optical and fashion retailers and trade show events, as well as development of additional marketing outlets - Plan and attend annual optical and retail trade shows, as well as sales meetings- Design all graphics for co-op advertising within Etnia brand guidelines- Coordinate and manage visual merchandising services to key accounts- Build relationships with local vendors - Gather and analyze customer insight + Analyze market trends and recommend changes to marketing and business development based on analysis and feedbackCOMMUNICATIONS:- Manage agency relationships in relation with corporate office- Work closely with global team on tools for our PR agencies- Define and manage a media plan in order to optimize brand and product visibility

As operations manager, I am responsible for all the activities in the organization which contribute to the effective production of our day to day operations.On a regular basis I accomplish the following tasks:• Determine staffing requirements; Interview, hire and train new employees for the constantly growing business; Manage staff schedules and assign specific duties within the Customer Service, Accounting, and Shipping departments.• Liaise with all USA sales representatives to build new relationships and ensure excellent service for all existing accounts.• Coordinate fashion specific sales accounts for various retailers including Neiman Marcus, American Rag, Anthropologie, Shop Bop and Piperlime.• Manage an accurate inventory for the warehouse and Shipping department with specific attention to purchase orders, receipt of shipments, and distribution of product.• Spearhead the USA marketing initiative by coordinating the production of all marketing materials for retailers and trade show events.• Communicate with the Sales and Marketing teams at the Etnia-Barcelona headquarters in Barcelona, Spain to synchronize international website, public relations and advertising campaigns.In addition to these regular responsibilities, I worked closely with the Information Technology department to develop, trouble shoot, and launch our newest sales application for iPad to streamline our purchasing process.

Responsible for tracking production of the brand team’s work. Performed a variety of research, analysis and coordination functions.• Coordinated and managed mass email distribution; coordinated creative elements and executed production of UWMD’s electronic communications; performed regular content updates to the United Way of Miami-Dade, Center for Excellence in Early Education, and Miami Wine & Food Festival websites.• Managed traffic, schedules and production flow of projects handled by the brand team.• Assisted with social media efforts by updating posts, photo galleries and events. Executed online marketing and promotions.• Assisted with all aspects of strategic planning, programming and outreach initiatives.

• Marketing/Promotions: Managed ongoing distribution of press materials to media for events and monthly museum activities. Monitored and maintained ongoing media coverage logs that were leveraged for board meetings and sponsorship packages. Responsible for tracking redemption of external promotional activities such as targeted coupon campaigns. Initiated the museum’s social media efforts by developing a Facebook fan page as well as Twitter account. Assisted in the designing of flyers, postcards, calendars, newsletters, invitations, and e-blasts. Experienced in programs such as Adobe Illustrator, InDesign and Microsoft Publisher. • Event Coordination: Assisted with planning and implementation of key events, which included the museum’s annual “Be a Kid Again” fundraising gala, “The Ruby Slipper Collection” exhibit, and the unveiling of the “Majestic Beauty” art exhibit with artist Alex Yanes. Planned, managed, and implemented members only events including “Not-So-Scary Halloween”, “Sneak Preview of The Wizard of Oz Exhibit”, and “Breakfast with The Wizard of Oz Characters”. Responsible for guest lists as well as production of event invites; researched and recommended catering options; and coordinated event activities and vendors. Staffed events and assisted with media and VIPs in attendance as well as assisted with event set up and breakdown. • Membership and Sales: Managed membership database and communications by entering and pulling information through Raiser’s Edge. Ensured current member retention and helped recruit new members and/or visitors. Assisted with sales initiatives geared toward the museum’s camps, classes and field trips. Managed and tracked donation requests from local organizations and schools.