Catherine Campbell Email & Phone Number

Dallas, Tx, Us

• Collaborate with the CEO to set organizational strategy, ensuring alignment with long-term goals and market expansion.• Advise the CEO and executive team on identifying and capitalizing on new market opportunities for growth.• Serve as the government programs expert for the management team, providing insights and guidance on navigating complex regulatory environments.

Cerritos, California, Us

Oversaw and managed $5 billion national care delivery organization serving Medicare and Medicaid members through clinics, virtual and at-home services, focused on chronic and complex conditions, and nation’s largest independent home-based palliative care business, with oversight of nationally recognized CareMore Health and Aspire Palliative Health subsidiaries. • Promoted pre-tax margin improvement of 45% in year one of turnaround efforts.• Implemented and scaled national best practices for medical cost trend management, operational efficiencies, and administrative cost control, driving significant improvements in profitability and sustainability across Duals, Medicare Advantage, and Medicaid populations.• Redesigned clinical models, achieved leadership upgrades, and drove performance improvements in Quality / Stars and coding documentation and accuracy. Improved compliance, operational, and payment integrity functions by building a combination of cost-effective in-house and vendor solutions and deploying national talent and structure reorganization to foster improved performance and scaled efficiencies.• Increased patient satisfaction and business performance, achieving consistent national best-in-class patient NPS score of 96, Stars of 4.0 or greater, and risk scores in top 1% of accuracy nationally.• Tapped for enterprise-wide leadership, acting as Medicare Advantage business consultant and National Network Contracting advisor and serving on PAC board of directors.• Served as a national advocate for chronic and complex, serious illnesses and the underserved. Spoke at industry events and client platforms to build and enhance brand in healthcare industry. Sought after as motivational speaker on topics of behavioral health and suicide, underserved communities, disparities in health care, serious illness and palliative care, and care in home.

Leveraged over 30 years of healthcare expertise, including 20 years in government program leadership, to provide advisory services and serve in board roles for several national healthcare startups focused on Medicare- and Medicaid-managed care solutions. In 2021, served as Executive-in-Residence, guiding national growth and scaling strategies while developing a P&L performance framework for a U.S. primary care and provider startup.VILLAGEMD PRIMARY CARE CLINICS, Chicago, Illinois | Executive in Residence / Senior Vice President• Managed national P&L for a $15 billion organization, ensuring operational efficiency and financial performance across 75+ primary care clinics during a period of rapid growth.• Supervised regional SVPs and market general managers, driving top-line growth, implementing cost-of-care initiatives, and achieving gross margin targets across clinics in 11 states.• Led national scaling efforts, including the development of risk coding, quality initiatives, and population health programs to enhance performance in a value-based care delivery model.• Oversaw all regional and national payer relationships, ensuring alignment with organizational goals and strengthening partnerships.• Onboarded three to five new primary care clinics weekly, supporting rapid expansion and ensuring operational readiness during a time of unprecedented growth.• Developed and delivered a national clinic scaling strategy and pro formas, driving profitability and long-term sustainability across the organization’s clinic network.APPRISS HEALTH, Louisville, Kentucky | Advisory Board• Named to advisory board for Louisville’s Appriss Health, facilitating real-time, tech-enabled comprehensive care coordination for whole physical and behavioral health needs.• Provided expertise in aligning technology solutions with healthcare strategies, improving patient outcomes and operational efficiency.

Long Beach, California, Us

Tapped as national leader for $3 billion Medicare P&L and drove turnaround efforts (membership of 120,000 Medicaid-Medicare dual members across 12-state footprint). Served as one of top 15 officers of enterprise, working together to restore financial and operational health of distressed property while also operating as one of two growth officers to help drive organic and inorganic growth in Medicare and Marketplace.• Designed and led enterprise through national strategic planning efforts to drive substantial organic growth. Delivered 2.5-fold expansion of Medicare Advantage Duals footprint coast to coast. Upgraded supplemental benefit partnerships to national leading vendors to drive increased membership and expanded provider partnerships, effectively creating larger Medicare revenue and margin contribution to overall earnings.• Drove pre-tax margin improvement from $66 million to $200 million in three years on same-store portfolio.• Built capabilities from ground up for both Medicare and Marketplace. Recruited top-performing sales leadership, recruited national and local broker partners, installed captive sales management, launched nationally recognized sales training, and built telesales capability performing above national average. Drove significant redesign across sales channels, yielding year-one 32% improvement in sales for both Medicare and Marketplace and largest Medicare AEP sales results in company’s history.• Installed national best practices, standardization, and scale in medical cost trend management, operations, and administrative cost management to drive improved profitability and sustainability.• Built first-ever national Medicare Stars Quality program for enterprise, resulting in immediate score improvements and increased competitiveness in key markets.

Long Beach, California, Us

National Medicare leader for top Government Programs company in the U.S. Product portfolio includes Medicare Advantage, MMP, and one of the largest D-SNP programs in the country.

Oakland, California, Us

P/L responsibility for top 20 Medicare Advantage program in U.S.; $2.5B Senior Markets division of one the largest Blues plans in the nation. Product portfolio includes Duals, Medicare Advantage, Medicare Supplement and Part D for both Group Retiree as well as individual/consumer direct enrollments.

Indianapolis, Indiana, Us

Recruited by WLP to address need for leadership to drive Health Care Reform strategies for the $45B Commercial/Group division of the company and effect change toward a high-performance management approach.

London, Gb

Principal client was New York Life Insurance Company, Inc. Contracted to revamp growth strategy of Long Term Care product line. Other clients included the American Red Cross/Mid-Atlantic, and a Midwest health care company.

Los Angeles, Us

Frisco, Texas, Us

Baltimore, Md, Us

Master Of Arts (M.A.), Philip Merrill College Of Journalism

Bachelor Of Science (B.S.), Philip Merrill College Of Journalism