Catherine Batsford Email and Phone Number

Oversees the communications, marketing, and public relations functions of PRIM&R, both on a daily and strategic basis. Responsible for communications strategies that enhance the organization’s reputation, reach, and visibility.

* Owner of retail performance/partnership company focused on witty t-shirts * Developed site with Shopify * Designed t-shirts in Adobe Creative Suite* Worked with drop-ship merchandisers to diversify inventory* Advertised on Amazon, Etsy, Google, Facebook/Instagram* Sold on Nerd.blue, Amazon, Etsy* Certified in: Google Ads Display, Google Ads Video, Google Ads Search, Google Analytics

This period denotes a step away from the paid workforce to significantly contribute to our family of six.

* Led multi-department rebranding including: logo, graphic standards, website, and messaging in all internal and external communications* Created brand communication materials for $25 million Capital Campaign* Exceeded fundraising goals in corporate sponsorship* Built long-term B2B relationships with national brands such as Target, Annie’s Homegrown, Sovereign Bank, Whole Foods Market, Hood, and Friendly’s Restaurants* Increased admission sales by 30%* Directed all aspects of Museum advertising in: print, radio, television, and online* Managed freelance photographers and graphic design department* Led board of directors marketing task-force

* Drove national public relations efforts for lauded media brands such as: This Old House, Ask This Old House, The Victory Garden, The New Yankee Workshop, and Simply Ming* Utilized CRM database to pitch, place, and facilitate earned media in: TV Guide, Washington Post Online, Sunset Magazine, The Seattle Times, The Dallas Morning News, The Detroit News, and numerous other national publications* Conducted onsite interviews between program talent and national press

* Built internal Marketing/Sales/PR department focused mission-driven messaging to local and tourist markets* Hired, trained, and managed two full-time employees* Integral team member in a $3 million renovation, re-launch, and re-branding effort* Created innovative grassroots marketing events to drive attendance* Developed event sales and corporate sponsorship programs* Managed all aspects of media relations from general inquiries to live broadcasts* Handled production of all marketing materials including graphic design* Developed SEO content for Aquarium of the Bay website* Created e-newsletter, distributed monthly through CRM membership database* Managed multi-channel marketing campaigns in radio, television, print, outdoor, direct mail, and tradeshows* Coordinated architectural design/implementation of new conservation exhibit space, information booth, and ticket counter

* Wrote and edited a monthly publication for home healthcare professionals and contributing writer to several healthcare publications* Managed, edited, and wrote weekly SEO content for healthcare professionals' electronic newsletter* Himinfo.com website manager, responsible for increased SEO traffic to online retail space through new weekly content

* Created and managed a workflow tracking system for all fundraising materials* Managed workflow of creative services department* Managed all monthly updates to the United Way website* Assisted in interviewing freelance designers* Developed departmental budget