Catherine Brask Email & Phone Number

Greater New York City Area

Secaucus, Nj

- Oversee workload and professional development of two direct reports- Manage all aspects of marketing for five Retail Travel Group events (GTM, GTM West, CruiseWorld, MTS, Future Leaders in Travel Retreat)- Create detailed marketing plans for five events annually- Strategize with marketing and sales teams to determine short and long-term goals/needs- Research new marketing software, systems and channels for implementation- Communicate with various event teams and upper management to relay marketing strategies- Oversee creation and execution of websites, social media plans, mobile apps, event programs, print ads, email marketing campaigns, sales collateral, onsite materials, and event videos and photography

Secaucus, New Jersey

-Spread the word about Travel Weekly events, Global Travel Marketplace (GTM), GTM West and CruiseWorld-Work with events team to drive attendee registration and applications for special programs-Help sales team effectively sell sponsorships, workshops and attendance-Create and evaluate e-mail marketing campaigns-Create print promotions-Produce event directories and show guides-Carry out direct mail campaigns-Create and update sales collateral

Secaucus, New Jersey

-Track, edit and proofread advertorial materials for all Advisor publications-Write editorial features-Collaborate with art department on cover and layout designs-Write e-blast copy-Work closely with production department-Communicate effectively with clients -Use CMS to post content online-Conceptualize and research editorial topics-Conduct interviews for articles

Hoboken, Nj

-Write articles for daily blog posting-Develop content -Promote monthly happy hours and other special events-Execute annual events-Spread awareness of brand throughout community

- Manage all aspects of print and digital pharmaceutical industry sponsored programs - Develop timelines to ensure program delivery- Communicate effectively with clients and faculty - Edit, proofread, and track all program materials - Work with internal editors, salespeople, art department, new media, and accounting- Contact vendors for outside services- Manage and update multiple databases- Create, edit and deploy weekly e-newsletters for promotional purposes- Member of team which created and implemented company wide digital initiative

Montclair, Nj

- Wrote e-mail and letter campaigns for newly published textbooks- Updated company databases- Scrubbed data to eliminate errors in databases- Carried out administrative tasks

Montvale, Nj

- Proofread and edited copy - Wrote captions, heds and deks- Communicated and collaborated with art department- Conceptualized and researched story topics- Assisted editor-in-chief with all tasks

Lancaster, Pennsylvania Area

- Contributor “Here & Now” column - Conceptualization of editorial pieces and photo shoots- Conducted interviews and editorial features for May/June 2012 issue- Wrote multiple blog pieces for website- Crafted and distributed e-news content through MadMimi - Responsible for posts, tweets, and various social media outlets- Research for Publisher – local businesses and events- Assisted fashion photo shoots and shopping spreads- Ran “Style Scene” at area events - Proofed and edited issue content prior to final review and printing- Compiled media kits, mailings and advertisement - Conducted interviews with advertisers - Assisted website launch – www.susquehannastyle.com- Facebook page administrator