Catherine Brouillette Email & Phone Number

New York City (remote From San Diego Since January 2018)

• Coordinate with internal and external designers and developers via multiple separate JIRA projects to build and test updates to the ticketing app, Explorer app, amnh.org website, and the Ibexa CMS.
• Devise and implement content strategy across platforms. Create targeted messaging, instruction and functionality to meet customer needs at all touchpoints on the visitor journey: website, employee intranet, visitor.
• Lead implementation of best practices related to SEO, UX, content strategy, and CMS usage by socializing standards across the organization via communications, and individual training sessions.
• Utilize Google Analytics, A/B testing, and UX research to prioritize improvements in content and functionality to optimize user experience for site visitors and app users.Senior Web Producer 2019-2021Digital Publisher.

New York, NY

• Developed and proposed content and social media strategy, brand development, messaging and design direction for a wide variety of clients including non-profits, individual artisans, and a crowdfunding platform.
• Determined look and functionality of new features for existing products.
• Prioritized and implemented new features based on user research and testing using a variety of project management and CMS tools, in conjunction with remote designers and developers.

New York, NY

• Group lead and point of contact for beta site analysis.
• Performed heuristic analysis and user testing on the Neighborhoods.nyc initiative.
• Synthesized data gained from surveys, interviews and user testing. Designed fixes that worked within time and budget constraints and were thus able to be executed pre-launch to elevate the user experience. These were.
• Developed and demonstrated new ideas for more complex future iterations with high fidelity wireframes and prototype.

New York, NY

• Collaborated in cross-functional teams including marketing, designers, writers, and developers to produce seasonal editorial features and advertising promotions for entertainment website with 19 million monthly page.
• Key stakeholder during implementation and testing of new CMS (content management) and DAM (digital asset management) systems as well as site-wide redesigns, ensuring user satisfaction (both internally for site.
• Interviewed, hired, trained and managed a bi-coastal team of full-time and freelance personnel posting hundreds of images and videos per week for news stories, features and photo galleries, as well as breaking news.
• Pitched and refined ideas for stories, galleries, seasonal features and marketing content during bi- weekly staff meetings using daily analytics and web trends to influence content decisions.
• Expert knowledge of copyright laws, contract negotiation, and six-figure budget implementation and tracking.

New York, NY

• 2005 - 2013 TVGuide.com Digital Associate Art Director
• Managed digital photo editors, designers, and projects, and selected, implemented, and maintained DAM (digital asset management) system.2000 - 2004 TVGuide.com Digital Photo Editor
• Photo research and acquisition for digital display on featured sections of the website.1997 - 1999 TVGuide.com Digital Associate Photo Editor

Ux Design Certification - Immersive Program

• Full-time UX career accelerator. Completed over 400 hours of course work over a 10 week period completing 5 projects and presentations.

Product Management

10 week part-time course on guiding a product through its lifecycle via agile methodologies, market research, UX, and financial modeling.

Bs, Biology/Art, Cum Laude

Activities and Societies: Equestrian Team