Catherine Brouillette Email & Phone Number

New York City (Remote From San Diego Since January 2018)

• Coordinate with internal and external designers and developers via multiple separate JIRA projects to build and test updates to the ticketing app, Explorer app, amnh.org website, and the Ibexa CMS.• Devise and implement content strategy across platforms. Create targeted messaging, instruction and functionality to meet customer needs at all touchpoints on the visitor journey: website, employee intranet, visitor app, ticketing app, digital signage, social media, transactional and marketing emails, and virtual line queue.• Lead implementation of best practices related to SEO, UX, content strategy, and CMS usage by socializing standards across the organization via communications, and individual training sessions.• Utilize Google Analytics, A/B testing, and UX research to prioritize improvements in content and functionality to optimize user experience for site visitors and app users.Senior Web Producer 2019-2021Digital Publisher 2016-2019

New York, Ny

• Developed and proposed content and social media strategy, brand development, messaging and design direction for a wide variety of clients including non-profits, individual artisans, and a crowdfunding platform.• Determined look and functionality of new features for existing products. • Prioritized and implemented new features based on user research and testing using a variety of project management and CMS tools, in conjunction with remote designers and developers.

New York , Ny

• Group lead and point of contact for beta site analysis.• Performed heuristic analysis and user testing on the Neighborhoods.nyc initiative.• Synthesized data gained from surveys, interviews and user testing. Designed fixes that worked within time and budget constraints and were thus able to be executed pre-launch to elevate the user experience. These were subsequently implemented and the site went live with the suggested changes.• Developed and demonstrated new ideas for more complex future iterations with high fidelity wireframes and prototype.

New York, Ny

• Collaborated in cross-functional teams including marketing, designers, writers, and developers to produce seasonal editorial features and advertising promotions for entertainment website with 19 million monthly page views. • Key stakeholder during implementation and testing of new CMS (content management) and DAM (digital asset management) systems as well as site-wide redesigns, ensuring user satisfaction (both internally for site operators and externally for site and application visitors).• Interviewed, hired, trained and managed a bi-coastal team of full-time and freelance personnel posting hundreds of images and videos per week for news stories, features and photo galleries, as well as breaking news events and awards shows.• Pitched and refined ideas for stories, galleries, seasonal features and marketing content during bi- weekly staff meetings using daily analytics and web trends to influence content decisions.• Expert knowledge of copyright laws, contract negotiation, and six-figure budget implementation and tracking.

New York, Ny

2005 - 2013 TVGuide.com Digital Associate Art Director• Managed digital photo editors, designers, and projects, and selected, implemented, and maintained DAM (digital asset management) system.2000 - 2004 TVGuide.com Digital Photo Editor• Photo research and acquisition for digital display on featured sections of the website.1997 - 1999 TVGuide.com Digital Associate Photo Editor

Ux Design Certification - Immersive Program

• Full-time UX career accelerator. Completed over 400 hours of course work over a 10 week period completing 5 projects and presentations.

Product Management

10 week part-time course on guiding a product through its lifecycle via agile methodologies, market research, UX, and financial modeling.

Bs, Biology/Art, Cum Laude

Activities and Societies: Equestrian Team