Catherine C. David Email & Phone Number

www.paintitred.com.ph

In charge of growing Masstige Cosmetic Brands - Majolica Majorca and ZA Cosmetic with responsibilities in managing the brands' profitability, opening doors, and creating consumer awareness and exposure.As the Brand Manager, some achievements are:• Launched Shiseido Cosmetic Brand - ZA Cosmetics.• Championed an activation with a repeatable success in maximizing exposure online and on-ground as well as increase in sales - Majolica Majorca's The Big Mascara face activation.

Handling Masstige Cosmetics - Majolica Majorca. In charge of growing the brand, managing P&L and stockholding, and PR. Also takes part in creating Business Plans for newly acquired brands or brands for acquisition. As the Asst. Product Manager, some achievements are:• Successfully launched Shiseido Cosmetic Brand - Majolica Majorca.• Won HWB Awards of Watsons for Majolica Majorca as the "Most Successful New Brand of the Year" (2012)• Grew sales with double digit from 2011-2012.

In charge of brand and service awareness and acquiring new clients for the Company.Some achievements:• Highest sales contribution for the company.• Secured loyalty of some of the biggest importers of the Philippines such as San Miguel and URC.• Opened opportunities with other prominent companies such as Universal Rubina, Monde Nissin, and Holcim.

In charge of PR, brand activation activities and other local brand development / awareness. Oversee and conceptualize all events inclusive of PR launches, product launches and mall animations in promoting star products such as sampling and other promo activities.Some achievements are:• Spearheaded the L’Oreal Paris Women of Worth campaign• Handled the launch of various brands and products such as: Elseve Hair Care Range, Men Expert, L'Oreal Dermo Expertise White Perfect Range etc.