Catherine Cadavid Jaramillo Email & Phone Number

Antioquia, Colombia

Antioquia, Colombia

New York, Ny, Us

Client: Clorox (Brands: Brita, Hidden Valley Ranch, Kingsford)•Played a key role in tactical planning and execution of paid social media strategies, managing budgets ranging from $1.5M to $5M per brand per quarter.•Planned and executed campaigns across Meta, TikTok, Pinterest, Reddit and Snapchat, driving brand awareness and engagement.•Supported junior and senior associates with daily tasks, ensuring timely delivery of projects and maintaining high-quality standards.•Co-led partner office hours and new partner onboarding calls, fostering strong relationships and seamless collaboration.•Analyzed campaign performance data to produce monthly performance reports and derive actionable insights for optimization.•Interpreted external research studies to identify emerging trends and inform strategic decision-making.•This role allowed me to develop expertise in managing high-budget campaigns and working with globally recognized brands in a fast-paced environment.

Duluth, Georgia, Us

Markets: United States & Mexico•Led and mentored a high-performing digital marketing team across the U.S. and Mexican markets, fostering collaboration and driving results.•Developed and executed strategic marketing plans for clients in diverse industries, ensuring alignment with business objectives and market trends.•Created and optimized advertising campaigns on Google Ads, Meta, LinkedIn, and TikTok, maximizing brand visibility and engagement.•Managed advertising budgets totaling approximately $100K per month, demonstrating strong financial stewardship and maximizing ROI.•Coached and supported team members, ensuring skill development, professional growth, and the successful completion of projects.•Analyzed data to deliver monthly performance reports, providing strategic recommendations and driving continuous improvement.

Austin, Tx, Us

Markets: Spain, United States, Colombia•Managed social media accounts for clients across Spain, the U.S., and Colombia, ensuring tailored strategies for each market.•Defined style guides and created engaging, on-brand content for various platforms, driving audience engagement and brand consistency.•Developed and executed advertising campaigns across multiple channels, optimizing for reach, conversions, and ROI.•Crafted compelling copy for social media posts, ads, and email marketing, enhancing brand voice and messaging.•Implemented email marketing strategies, ensuring effective lead nurturing and campaign success.•Analyzed performance data to produce monthly reports, providing actionable insights and recommendations to clients for optimization.•Worked closely with clients to adapt strategies based on evolving market trends and performance data, ensuring continued success and growth.

Boulogne Billancourt Cedex, Fr

•Developed strong organizational and multitasking skills, ensuring smooth execution of daily operations in fast-paced environments.•Provided high-level administrative support, managing complex calendars, scheduling meetings, and coordinating travel arrangements for senior executives from various regions, including Brazil, and France, ensuring alignment across diverse time zones and cultures.•Cultivated effective communication through consistent interaction with internal teams, clients, and external partners.•Played a key role in organizing corporate events and meetings, ensuring all details were aligned and executed flawlessly.•Streamlined processes and managed multiple projects simultaneously, ensuring deadlines and objectives were consistently met.•Gained valuable experience in prioritization and resource management.•Enhanced team collaboration by optimizing workflows, a practice I continue to implement in my current marketing role to drive results.The experience and skills developed in this position have seamlessly transitioned into my current work in marketing, where organizational efficiency, communication, and strategic planning play a critical role in executing successful digital campaigns.

Market: United States•Coordinated a distributed digital marketing team of 6 members located across different parts of the world, ensuring effective communication and smooth collaboration despite time zone differences.•Coordinated and executed social media strategies and campaigns, aligning the team's efforts with client objectives to enhance brand visibility and engagement.•Developed and implemented email marketing campaigns, focusing on content creation, segmentation, and performance analysis.•Conducted weekly client meetings, providing comprehensive updates on project status, discussing challenges, and ensuring alignment on goals and timelines.•Utilized project management tools to track progress, set deadlines, and allocate resources efficiently, ensuring projects were completed on time and within budget.•Analyzed performance data and delivered monthly reports, offering insights that drove strategic decision-making and continuous improvement.•Interpreted external research studies to inform marketing strategies and ensure alignment with industry trends and best practices.

Master’S Degree In Social Media Marketing

Postgraduate Diploma In Marketing Management

Diplomado En Docencia Universitaria

Bachelor'S Degree In Business Administration