Catherine Capasso Email & Phone Number

Atlanta, Georgia, United States

Greater Atlanta Area

Leasing SME responsible for Leasing activities in multiple markets as part of the National Leasing Team.Responsible to lease at a high velocity to drive occupancy to meet goals and targets.Flexibility to adapt to any market and provide strong leadership to affect change and produce positive results.Collaborate with Senior Leadership and Regional Operation Managers to provide training for new Agents in local markets and act as an on-going resource to ensure success of assigned markets.Experienced and Skilled Salesperson with excellent active listening skills to provide exceptional customer service.Great understanding of the Single Family Rental Industry with exceptional focus and awareness of the local markets, trends and competition.

Greensboro/Winston-Salem, North Carolina Area

• Working nationwide to aid in the stabilization of lease up properties within the most competitive markets in the multi-family industry. • Specializing in driving occupancy and stabilizing brand new lease ups and under-performing assets by implementing aggressive sales and marketing strategies. • Working directly with Senior Vice President, Senior Marketing Director, and Regional Property Managers to create plans on a per property basis in order to cultivate and implement a successful strategy to increase occupancy and stabilize properties.• Assist in setting up and management of marketing strategies such as ILS, SEO, SEM, and Print on a market by market and property by property basis.• Supervise on-site leasing and marketing staff nationwide to ensure each asset is performing above market goals. • Supervise on-site marketing team to drive traffic and on-site sales and leasing team to effectively tour and close deals while providing exceptional customer service.• Assist regional and on-site marketing team in efforts such as Social Media, Outreach, and Grassroots marketing efforts.• Create and foster relationships with preferred employers. • Create and develop relationships with local and national vendors to ensure needs of the properties are met.

Charlotte, North Carolina Area

• Building Strong Sales Teams; NC, GA, AL• Mentoring, Coaching, Training and Motivating for SUCCESS!• Critical thinking and Strategic Planning to drive numbers and occupancy.• Drove occupancy in multiple markets while building strong sales teams in North Carolina and Georgia.• Market Analysis to ensure competitive rent rates. • Conduct Market Site Visits• Brand Messaging• Recruited, on-boarded, coached, motivated, trained and managed agents to ensure success in top performing territories.• Develop and put processes and program in place for sales and leasing; “Leasing the Progress Way”.• Delivered strong tenant/resident management and retention while providing excellent customer service and marketing all inventory, achieving success within the top two regions each month.• Rolled out a new lead intelligence system; Field Pro on Salesforce platform and trained all team members.• Engaged in lead and prospect management, utilized a variety of automated systems to complete tasks, and delivered insightful strategic planning to meet corporate expectations and growth.• Offered extensive experience in the leasing and sales cycle and prospected new customers and residents.• Achieved Platinum status and hold company record for Top Performer in a single month and company record.• Top Performer in any six month period. Awarded Hawaiian Trip!

Cornelius, North Carolina

• Recognized as a Top Producer.• Leasing, Marketing and Managing many premier properties.• Specialized in Lead to Lease program with the personal execution of 662 leases.• Assisting with the training of new leasing agents.• Sucessfully Leasing in multiple markets NC, SC, IN, TN, OH

Hawley, Pa

• SFR; Collegiate Leasing.• Specializing in Tenant and Landlord Representation.• Sales and Leasing of single family homes.• Specializing in leasing multi-family homes communities.• Specialized Fee Based Management HOA Expertise.• Property Management of multi-family collegiate housing.• Delivered outstanding client services and provided exceptional follow-through on full-cycle sales and closure.• General Brokerage

Pennsylvania

Managed all operations for the United Way of Pike County, PA, including operations, marketing, sales and fundraising. Established and managed all large donor accounts, and fostered strong relationships through detailed corporate presentations on community assistance excellence to solicit funds. • Responsible for all operational and fundraising budgets.• Built and developed a strong fundraising team and community culture.• Monitored and managed donor database, donor relations. Donor projections and goals.• Collaboration with community leaders to determine community needs and impact priorities.• Responsible for making strategic, operational and financial decisions in the best interest of the organization. • Recruited, trained and managed staff, conducting reviews and evaluations, and establishing incentive programs.• Created and managed affordable housing within the community. Including section 8 housing.• Directed corporate and individual donors, assisted community members requiring information and financial assistance, and worked with local organizations to verify client requirements.• Developed a 211 countywide Information and Referral system sustained by annual grant funding.• Built and promoted corporate donor acquisition through a customized communications approach, consultative sales and cold calling, achieving heightened presentations to the executive board and chair members, and key decision-makers, to promote each organization’s community involvement.• Primary Brand Ambassador marketing within the community raise awareness of the organizations mission.

Roxbury, Ct

Regional Sales Manager; Markets include; CT, NY, NJ, PA

Real Estate

Certificate, Real Estate Principles/Practices Law

Education record