Catherine Challulau
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Catherine Challulau Email & Phone Number

Digital Business Transformation | B2B & B2C at BDL5
Location: Tannay, Vaud, Switzerland 21 work roles 4 schools
1 work email found @ralphlauren.com LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email

Work email c****@ralphlauren.com
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Current company
Role
Digital Business Transformation | B2B & B2C
Location
Tannay, Vaud, Switzerland

Who is Catherine Challulau? Overview

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Quick answer

Catherine Challulau is listed as Digital Business Transformation | B2B & B2C at BDL5, based in Tannay, Vaud, Switzerland. AeroLeads shows a work email signal at ralphlauren.com and a matched LinkedIn profile for Catherine Challulau.

Catherine Challulau previously worked as Operational efficiency lead at Bdl5 and Consultant Digital Business Transformation at Self-Employed. Catherine Challulau holds Open Executive Program, Leading Digital Business Transformation from Imd Business School.

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Email format at BDL5

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{first}.{last}@ralphlauren.com
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Profile bio

About Catherine Challulau

I am a business leader who understands how digital technology can help teams be more efficient. I believe that Digital transformation is about your business and your people first.With 18+ years spent in Luxury Retail & Wholesale, I held various consulting, advisory, operational and project roles in Europe, the USA and Asia. I can speedily identify opportunities for adjustements and provide practical solutions.Adaptable, multicultural, positive and resilient, I easily integrate existing teams and work collaboratively to achieve great results.I am focused on building excellent customer relationships and acknowledged to be a trusted advisor to clients and team members.

Listed skills include Supply Chain, Business Process, Fashion, Erp, and 47 others.

Current workplace

Catherine Challulau's current company

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BDL5
Bdl5
Digital Business Transformation | B2B & B2C
AeroLeads page
21 roles · 15 years

Catherine Challulau work experience

A career timeline built from the work history available for this profile.

Operational Efficiency Lead

Current

Meyrin, Geneva, Switzerland

BDL5 is a group of industrial companies supplying the high-end watchmaking industry and the luxury industry in general. From watchmaker dressing as a whole to packaging and POS, including leather goods and certain movement components, our companies are able to offer a very wide range of products and services in a qualitative, professional and discreet.

Jun 2022 - Present

Consultant Digital Business Transformation

Self-Employed

Helping small and large companies deal with digital transformation projects.

Oct 2020 - Jun 2022

Salesforce Bwbw Participant Cohort 2

Genève, Suisse

I participated in the Salesforce BWBW Cohort 2 program, where I received comprehensive mentorship, workshops, and training for Admin Certification. Engaging in this program provided me with valuable networking opportunities and equipped me with new skills to excel in the Salesforce ecosystem.

Nov 2020 - Nov 2021

Consultant Digital & E-Commerce

Le Mont-sur-Lausanne, Vaud, Switzerland

Analyzed B2B digital distribution and provided specific recommendations to C-suite executives. Established digital and e-commerce guidelines for third-party distributors to enhance brand visibility.

Jan 2021 - Apr 2021

Strategic Advisor - Interim Leader

London, United Kingdom

Acting as strategic advisor and interim leader, I helped re-design the B2B organization to generate growth and prioritized the IT roadmap to deploy NuOrder, SAP & Microstrategy to support B2B processes.

Apr 2018 - Sep 2020

Consultant Digital & E-Commerce

London, England, United Kingdom

Built a talented Digital & E-commerce team and provided a roadmap for both technical enhancements & Organizational changes needed to successfully develop the E-commerce channel.

Oct 2019 - Feb 2020

Consultant Digital & E-Commerce

Geneva Area, Switzerland

Defined the brand and go-to market strategy for the newly acquired website THELEVELe.com.Recommended site positioning, navigation enhancements and digital marketing strategies.

Feb 2018 - Mar 2018

Vice President Wholesale E-Commerce & Sales Operations Emea

Geneva Area, Switzerland

Responsible for Digital Business transformation initiative encompassing 300+ full-timeemployees across Wholesale Sales Operations. Designed the sales strategy and digital marketing for Wholesale E-commerce accounts across EMEA.

Oct 2015 - Jan 2018

Senior Director Wholesale Digital & E-Commerce Emea

Geneva Area, Switzerland

Pioneered a European selective online distribution strategy and digital marketing for Wholesale E-commerce accounts across EMEA.

Oct 2013 - Sep 2015

Senior Director Sales Operations Emea

Geneva Area, Switzerland

Responsible for aligning Sales operations and Concession retail operations with key back-office processes and policies including Finance, Logistics and Customer Services

2011 - 2013 ~2 yrs

Senior Director Master Data Management Lead On Sap Implementation

Greater New York City Area

Relocated to New-York on a 6-month assignment with key objective to set-up the new Corporate Master Data Management team for Ralph Lauren.

Jan 2011 - Aug 2011

Senior Director Accounts Payable & Receivable

Geneva Area, Switzerland

Responsible for all aspects of Accounts Payable and Receivable for all European entities.

May 2010 - Dec 2010

Acting Head Of Retail Distribution

Hong Kong

Relocated to Hong-Kong on a 6-month assignment with key objective to set-up the new Retail Distribution team for Polo Ralph Lauren Asia.

Oct 2009 - Apr 2010

Senior Director Customer Services & Sales Order Fulfilment

Geneva Area, Switzerland

Responsible for maximizing sales order fulfilment coupled with increasing the efficiency of order management while providing customer service above and beyond expectations to all European accounts.

Nov 2007 - Oct 2009

Director - Business Project Management

Geneva Area, Switzerland

Responsible for managing the business implementation of a global sourcing and strategic supply chain initiative into the pan-European operations.

Oct 2006 - Oct 2007

Director - Project Implementation

Responsible for supporting the business during go-live implementation of Movex Global ERP system, coordinated training of end-users, reviewed and enhanced business processes.

Sep 2005 - Sep 2006

Customer Services Director

Geneva Area, Switzerland

Responsible for order management for over 4000 customers across Europe.Developed Customer Service infrastructure to support Polo's expanding business.Reviewed and streamlined business processes, worked in collaboration with IT to automate processes and implement cross-dock operations with key customers.

Jun 2004 - Sep 2005

Allocation & Logistics Manager

Geneva Area, Switzerland

Reponsible for the transition and complete reintegration of the Allocation & Invoicing team to new European headquarters in Geneva.

Jun 2003 - Jun 2004

Business Analyst - 3Rd Party Logistics Transition

Paris Area, France

Working on the transition of the 3PL European network from Holland to Italy. Responsible for all reporting, coordination of inventory movements and order transactions to drive the move of merchandise.

Dec 2002 - May 2003

Dc Planning & Inventory Management Assistant

Paris Area, France

Responsible for stock management, inventory valuation, cycle count planning and controlling all adjustments to merchandise.

Nov 2001 - Nov 2002

University Internship Program

Paris Area, France

Held variety of roles as an assistant with Polo Supply Chain infrastructure. Included working in Customer Services, Transport, Allocations and Vendor Compliance.Selected to join Polo development program and progressed to full-time position.

Feb 2000 - Sep 2001
4 education records

Catherine Challulau education

Open Executive Program, Leading Digital Business Transformation

Leveraging digital technologies and business models to transform businesses. Leading Digital Business Transformation (LDBT) is Europe’s.

Cycle Certifiant E-Commerce, E-Commerce/Electronic Commerce

How to launch, optimize, and drive traffic to an e-commerce site. How to measure ROI of digital actions.

FAQ

Frequently asked questions about Catherine Challulau

Quick answers generated from the profile data available on this page.

What company does Catherine Challulau work for?

Catherine Challulau works for BDL5.

What is Catherine Challulau's role at BDL5?

Catherine Challulau is listed as Digital Business Transformation | B2B & B2C at BDL5.

What is Catherine Challulau's email address?

AeroLeads has found 1 work email signal at @ralphlauren.com for Catherine Challulau at BDL5.

Where is Catherine Challulau based?

Catherine Challulau is based in Tannay, Vaud, Switzerland while working with BDL5.

What companies has Catherine Challulau worked for?

Catherine Challulau has worked for Bdl5, Self-Employed, Salesforce, Cellap Laboratoire S.A. - Cellcosmet And Cellmen, and Coach.

How can I contact Catherine Challulau?

You can use AeroLeads to view verified contact signals for Catherine Challulau at BDL5, including work email, phone, and LinkedIn data when available.

What schools did Catherine Challulau attend?

Catherine Challulau holds Open Executive Program, Leading Digital Business Transformation from Imd Business School.

What skills is Catherine Challulau known for?

Catherine Challulau is listed with skills including Supply Chain, Business Process, Fashion, Erp, Management, Apparel, Retail, and Luxury Goods.

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