DEEP is a full service qualitative research consultancy, based in Kuala Lumpur, Malaysia.We handle all types of research and business issues, ranging from packaging and design evaluation through to brand positioning, concept and advertising development.Our approach is collaborative in nature, with the aim of really understanding your business and using consumer oriented insights to inform the important decisions that drive growth.We look forward to working with you!www.deep-mr.comcatherine.chua@deep-mr.com

Ability to manage all aspects of qualitative projects, from briefing and proposals to project execution and management, moderating fieldwork, analysis, reporting and presentation.Work across a range of industry sectors and clients, including Financial Services, Technology, Healthcare, Telecommunications, FMCG and Travel.Coordination of local and multi-country projects.

Head of the Qualitative Specialist Group, responsible for the qualitative business throughout Australia. Involved in all aspects of qualitative projects and new business development.Clients included: Macquarie Bank, Zurich, Suncorp, ANZ, BP, Telstra, Motorola, B-Pay, Meat & Livestock Australia, Electrolux, Air New Zealand and GSK, conducting local and international studies.Member of the Australian Market & Social Research Society (AMSRS) and speaker at industry conferences on subjects such as the value of online qualitative research and marketing to niche audiences.Involved in training to the qualitative team and broader TNS Australia network.

Responsible for all aspects of the qualitative business, involved in qualitative projects from briefing to moderating, analysis, reporting and presentation. Also, new business development and team training/development.Clients included: McKinsey, Shell, Mattel, New Zealand Milk, DiGi and Disney, conducting local and multi-country studies, on issues such as brand and positioning, advertising, new product development and packaging.

Part of the qualitative team, involved in all aspects of the qualitative business (local and multi-country studies), including project work and new business development.Clients included: Hill's Pet Nutrition, Automobile Association, Boots and Invesco Perpetual.Conducted training for the Market Research Society (MRS) about qualitative moderation, analysis and research techniques.