Embracing the power of speaking as a medium to share knowledge and insights, I launched Catherine Cooper Insights: Keynotes & Workshops in 2017. Closing for Covid we re-launched in 2024. Thanks to my extensive work in corporate consulting, I share & ENGAGE audiences with a special blend of marketing, behavioral science and psychology.Past events include:- “Reaching Prominence in Data Science Thanks to Design Thinking.” University of San Francisco Data Science Masters Seminar - - “Design Thinking for Social Good: Aiding the Underbanked.” WeWorks Berkeley- “Design Thinking and New Product Development.” Quirk’s Research Conference - “Avoid Misinformation: Gathering & Disseminating.” UC-Berkeley iSchool - “Know Thy Human.” San Francisco User Research Forum - “Organizational Transformation Design.” HRWest Oakland Coliseum - “Knowing & Benifits of Human-Centered Design.” Growth X Academy - “Reaching the Human in Human Centered Design.” General Assembly - “EmpathyWise Fuel for Increasing Profits.” Start-Up Entrepreneurs Meetup - “A Picture is Worth 1000 Words: Metaphor Elicitation to Understand Users.” SF UX Design - “Research Picture is Worth a Thousand Words: Metaphor Elicitation” MRA Marketing Research Association - A Hands-on Design Thinking Workshop for College Admissions Professionals- “Best Insights Do Not Equal Best Decisions.” San Data Science Meetup SF - “Measuring Emotional Data.” UC-Berkeley iSchool - “Empathy-Wise: A Human-Centered Approach.” EMERGE Financial Health Forum- “Garbage In = Garbage Out: Enhancing the Validity of Your Data.” UC-Berkeley- “Tactical Steps to Understand- UC-Berkeley iSchool - “Researching the Human in Human-Centered Design.” Growth X Academy - "Understanding Decision-Making.” University of San Francisco MBA Program

As a seasoned insights professional I advise firms in how best to approach research to their enhance decision making. My approach is based on solid academic training and informed by rigorously tested, fresh findings in Psychology, Behavioral Economics, Cognitive Science, and Anthropology. Clients include: Allstate, BofA, Fireman's Fund, Wells Fargo, Charles Schwab, Citi, Chase, Visa, Blue Cross, Blue Shield, Kaiser, VISA, UC, AT&T, IBM, Xerox, CA Energy Commission, PG&E, San Diego Gas & Electric, Comcast, Hallmark, Gillette, Levi, Marriott, Clorox, P&G, Quaker Oats, Conagra, S&W, Cliff Bar, Mother's, Royal Viking, Intuit, Actel, Paramount, CBS, Walt Disney Internet Group, Microsoft, Milken Foundation, First Data Corp, & many Silicon Valley start-ups. (*EmpathyWise was formerly Catherine Cooper Qualitative Research)

Food Service, Gold Medal Flour, Betty Crocker Divisional Research