Catherine Cornejo Email and Phone Number

Salesforce Guru creating innovative solutions, supporting multi-billion dollar applications for various departments. Contributing to all technical aspects of Salesforce applications, including gathering requirements, architectural design, configuration, data migration, testing, deployment and training. Providing guidance on program development and governance across multiple SFDC orgs.

- Served as technical lead for FOX on a Salesforce security application for FIFA Confederations and World Cup sporting events, ensuring the safety of all internal staff working at the event in Russia.- Managed the design, development, implementation, and support of FOX Music Salesforce Project, integrating cue sheet catalogue with Program Scheduling and Invoicing systems.- Salesforce SME, overseeing the development and launch of Big Ten Network (BTN) Salesforce application, tracking a sporting events lifecycle from broadcast scheduling, resource gathering and budget forecasting.

- Created and implemented the architectural design and integration solutions for a new customer portal, allowing customers to manage accounts while seamlessly updating Salesforce and Subscription Management Platforms.- Worked closely with executives to streamline sales processes for our Sales, Customer Service and Products Departments to automate business processes and improve sales pipeline tracking.- Redesigned Salesforce and other system management tools to scale company growth.- Installed, configured, tested and maintained new and existing operating systems, application software and system management tools to better fit company's business objectives.- Performed system analysis, documentation, testing, implementation and user support for platform transitions.

- Salesforce Consultant providing full CRM service: performed all tasks related to managing users, creating and maintaining custom objects and fields, handling bulk data migration, maintenance of page layouts, and installation and support of App Exchange applications.- Worked with multiple high-profile clients ranging in size from 5-1,000+ users to understand business drivers for each professional services project and assisted in defining required features, implement, customize, and integrate the salesforce.com platform and then continuously evolve it to support their organization's changing business requirements.- Built sophisticated reports and dashboards to allow users to manage key business metrics that are critical to their success, and develop workflows and assignment rules to automate manual processes.

Maintaining and evaluating the performance, integrity and security of Milken Institute's Salesforce CRM of over 200,000 contacts and donors, in addition to coordinating new business development process from contract creation to invoice reconciliation.Highlights:• Implemented and oversaw the migration of Milken Institute’s database from Raiser’s Edge to Salesforce.• Recommend solutions by defining department business processes and identifying room for improvement and efficiency.• Working with management, events staff, and end-users to customize system by creating and managing complex workflow rules, data validation, and triggers.• Maintain database performance by implementing new releases, completing maintenance requirements and installing new applications.• High system user adoption rate by orienting, training, assigning, scheduling, and coaching employees.• Build reports and dashboards to help sales team reach revenue goals and objectives.• Create system and business procedure documentation, including training materials, PowerPoint and white paper.

Assisted with the implementation and launch of Salesforce CRM system for Customer Service Center and became lead system specialist, as well as executed the day-to-day coordination of the New gTLD Program.Highlights:• Implemented and oversaw the migration of over 1,900 highly classified customer accounts, applications and knowledge base from Sugar CRM to Salesforce.• Monitored program participants and business management activities, producing daily and weekly status reporting to improve program effectiveness.• Managing the daily work flow of multiple projects to ensure deliverables are completed on time and on strategy.• Directed all aspects of customer relationship on a daily basis by acquiring a thorough understanding of client needs and expectations.• Developed operational programs improving processes and departmental efficiency.• Trained other account specialist staff to improve departmental effectiveness.• Led status meetings, client calls and presentations to grow team's awareness on program status and emerging trends.

Sole purchasing agent responsible for initiating and coordinating the purchase of supplies and equipment for assigned departments and decreasing cost through relationship development and cultivation. Highlights:• Established and grew client relationships, landing key accounts that stabilized budget.• Developed inventory management tools (e.g., proposal templates, estimate forms and project tracking spreadsheets) that improved flow of communication and lowered costs.• Managed procurement activities, including cost analysis, quality control and accessed supply needs.• Completed expense reports and provided input into the annual budget for program activities.• Provided technical support by assisting with meeting set-ups and troubleshooting technical devices for presentations, conference calls and special events.

Managed all details of advertising and direct mail campaigns, including concept development, liaison with print shop and media, and coordination of mailing services to promote and enhance image and reputation of company and its products/ services.Highlights:• Led second location remodeling project to present a modern esthetic, improve space utilization and streamline foot traffic.• Created and produced a print campaign including mailers, brochures, business cards, increasing sales by 12% in an 8-month period.• Developed and executed corporate brand and marketing communications to increase customer acquisition. • Identified current market segments and assessed the current market's demographic data. • Prepared various research reports and generated a direct marketing program based on data results.