Catherine Daniel Email & Phone Number

New York, Ny, Us

London, Gb

Burlington, Massachusetts, Us

Develop and implement strategies that enforce business position as a leading provider of healthcare data, market intelligence. Elevate awareness internally and externally, driving engagement with content, products and services through strategic media coverage within B2B and B2C press highlighting internal experts, executive perspectives and unique data and insights, key client programs, partnerships and more.• Responsible for corporate public and media relations, elevating awareness, preference and engagement with brand content, products and services within consumer, tech, health, business, professional/ specialty media• Collaborate with clients, vendors and internal stakeholders to develop public relations programs which will help achieve business objectives• Collaborate with key sponsors and clients to develop joint public relations campaigns in support of key partnerships and activations• Build bench of key company and 3rd party spokespeople and media train to communicate key messaging and insights within media; leverage to secure and facilitate local, regional, national and international business, consumer and trade publicity placements• Expand and increase coverage of unique data and insights in targeted print, broadcast and online media to increase total earned coverage for brands• Draft, review and distribute press releases, pitch letters, positioning statements, QA’s, reactive messaging and additional materials for internal and external use (e.g. leadership, media, consumers, investors, and clients)• Monitor industry news and competitor trends and issues, providing communications counsel to leadership team as required

Current roster includes clients within Human Resources, Advertising/ Marketing, Entertainment, Hospitality, and Technology among other industries. On behalf of clients: • Develop strategic public relations and media relations programs to establish brand voice and identity, drive awareness and engagement with new products and content• On behalf of clients, collaborate with partners to develop and execute against joint public relations campaigns • Establish bench of spokespeople/ leverage experts, data and insights to secure coverage and communicate relevant messages • Identify and conduct outreach to secure potential thought leadership opportunities including speaking engagements• Draft communications content including pitch letters, press releases, positioning statements, QA’s, reactive messaging and additional materials for client use• Develop and execute social media strategies in support of client initiatives including: creating editorial calendars, crafting social content, conducting outreach to influential bloggers, driving consumer and media engagement, conversation and interaction across social platforms• Develop and conduct surveys and polls in support of client initiatives; leveraging compelling findings insert clients into relevant thought leadership/ media opportunities • Develop and execute client related publicity events including launches and announcement events

Us

• Strategic planning and execution of media relations and public relations efforts for consumer division• Responsible for consumer and corporate public and media relations, elevating awareness, preference and engagement with brand content, products and services within consumer, tech, health, advertising, business, professional/ specialty media • Oversee public relations efforts of agencies of record, developing and executing campaigns in support of key brand initiatives including product launches in tech/mobile, editorial and advertising• Collaborate with clients, vendors and internal stakeholders including mobile, social, marcom, employee comms, product development, tech, editorial, and sales among other teams to develop public relations programs which will help achieve business objectives• Collaborate with key sponsors and clients to develop joint public relations campaigns in support of key partnerships and activations• Build bench of key company and 3rd party spokespeople and media train to communicate key messaging and insights within media; leverage to secure and facilitate local, regional, national and international business, consumer and trade publicity placements • Expand and increase coverage of unique data and insights in targeted print, broadcast and online media to increase total earned coverage for brands• Draft, review and distribute press releases, pitch letters, positioning statements, QA’s, reactive messaging and additional materials for internal and external use (e.g. leadership, media, consumers, investors, and clients)• Develop and execute company related publicity events including launch, awards, and announcement events • Monitor consumer news, health industry and competitor trends and issues, providing communications counsel to leadership team as required • Manage budget of public relations department including agency activity, additional media and public relations activities and departmental expenses

Us

• Strategic planning and execution of media relations and public relations efforts for consumer and professional divisions • Manage public relations efforts of agencies of record • Develop and execute joint public relations campaigns in partnership with key clients• Manage budget of public relations department including agency activity, additional media and public relations activities and departmental expenses• Develop and implement brand messaging in support of key initiatives, including mobile app launches, industry reports, turnkey partnerships, and corporate announcements; also ensuring earned media further highlights the multi-screen experience, personalization and additional core brand values • Develop reactive messaging and support in management of crisis communications activity• Secure and facilitate local, regional, national and international business, consumer and trade publicity placements featuring executives and brand spokespeople via web, print, and broadcast outlets • Conduct media training of executives, spokespeople and celebrity partners for use in targeted media outreach in an effort to further enhance public relations efforts and highlight brand as the preferred resource for health and wellness information • Draft, review and distribute press releases, pitch letters, and additional materials for media, consumers, investors, and clients• Develop and execute company related publicity events including launch, awards, and announcement events • Develop and execute social media strategies in support of key brand initiatives including: outreach to influential bloggers, driving consumer and media engagement, conversation and interaction • Develop and support surveys and polls in support of key brand product launches, editorial coverage and initiatives• Monitor consumer news, health industry and competitor trends and issues, providing communications counsel to leadership team as required

Jericho, New York, Us

• Strategic planning and execution of media relations and public relations efforts for brands within 1-800-FLOWERS.COM, Inc. brands• Develop and manage public relations efforts of agencies of record• Develop and execute brand initiatives ensuring key messages are visible through all channels• Secure and facilitate local, regional and national business, consumer and trade publicity placements for the brand and senior executives via web, print, and broadcast outlets• Draft, review and distribute press releases, pitch letters, and additional materials for media, consumers, distributors, brokers, partners and internal departments• Develop and execute company related publicity events including launch events and announcements• Coordinate and develop spokesperson and celebrity partnerships to enhance public relations efforts• Develop and execute social media strategies in support of key brand initiatives including: outreach to influential bloggers, initiating Facebook and Twitter campaigns and driving customer engagement, conversation and interaction• Develop survey campaigns in support of key brand holidays and initiatives, securing publicity surrounding compelling results• Conduct consumer research and monitor brand tonality and market share to ensure implementation of Lessons Learned• Develop media kits, presentations and partnership programs for both internal and external use• Develop and manage creative production processes in support of public relations and marketing initiatives

Ba, Communications

Business