Writing for the Filipino section of Radio Canada International, CBC/Radio-Canada’s multilingual service website that provides audiences from around the world the opportunity to discover and understand Canadian society. Manages RCI Tagalog’s social media channels (Facebook and Twitter) that amplify Canadian and Filipino/a/x stories through greater reach and engagement. Produces a 10-minute podcast in the Filipino language that sums up the week’s headlines.

Built global and Canadian brands for multicultural audiences: Western Union USA and Canada, Bank of Montreal, SM Development Corporation, H&M, Arbor Memorial, Grace Foods, Midea, Loreal, and Canon.

• Ideated thematic, tactical, and digital campaigns for Barrett and Welsh’s major clients:
TD Bank, Allstate, and Mina Halal of Maple Leaf Foods• Generated brand-building digital content ideas for TD Bank in the form of online videos and online ads specifically targeting the multicultural audience (South Asian and Filipino); most recent work includes campaigns in response to the COVID-19 health crisis• Created digital content ideas for Allstate’s Chinese audience in the form of online… Show more • Ideated thematic, tactical, and digital campaigns for Barrett and Welsh’s major clients:
TD Bank, Allstate, and Mina Halal of Maple Leaf Foods• Generated brand-building digital content ideas for TD Bank in the form of online videos and online ads specifically targeting the multicultural audience (South Asian and Filipino); most recent work includes campaigns in response to the COVID-19 health crisis• Created digital content ideas for Allstate’s Chinese audience in the form of online videos and online ads; most recent work includes campaigns geared towards the COVID-19 health crisis • Organised and managed the social media editorial calendar for Mina Halal’s Facebook and Instagram platform• Wrote social media posts for Mina Halal’s Facebook and Instagram platform Show less

• Wrote content for eShipper’s website to promote its platform, products, and services• Researched industry-related topics using online sources, interviews, and studies• Used SEO guidelines and incorporated keywords in writing web content to improve search rankings• Proofread and edited web content • Identified customers’ needs and gaps in content and recommended new topics• Ensured all-around consistency in terms of style, fonts, images, and tone• Updated website… Show more • Wrote content for eShipper’s website to promote its platform, products, and services• Researched industry-related topics using online sources, interviews, and studies• Used SEO guidelines and incorporated keywords in writing web content to improve search rankings• Proofread and edited web content • Identified customers’ needs and gaps in content and recommended new topics• Ensured all-around consistency in terms of style, fonts, images, and tone• Updated website content as needed Show less

• Acted as editor-in-chief for the GMA Network website • Displayed leadership in all areas of operation: content generation, publishing, and marketing • Delivered content strategies that fulfilled business objectives • Facilitated special projects: took charge of the conception and feasibility study for a new lifestyle website • Updated stylebook to incorporate SEO best practices • Managed content on Google Posts, Instagram Stories, and GMA mobile app• Interviewed new… Show more • Acted as editor-in-chief for the GMA Network website • Displayed leadership in all areas of operation: content generation, publishing, and marketing • Delivered content strategies that fulfilled business objectives • Facilitated special projects: took charge of the conception and feasibility study for a new lifestyle website • Updated stylebook to incorporate SEO best practices • Managed content on Google Posts, Instagram Stories, and GMA mobile app• Interviewed new editors, content producers and made personnel hiring and salary recommendations• Monitored content performance through various analytics tools on the web and social media Show less

• Edited articles, photo galleries, and video copy for style and grammar • Maintained a weekly editorial calendar • Assigned stories and digital projects to content producers• Pitched, wrote articles and produced photo galleries for showbiz, TV, and celebrity life news • Updated the entertainment lineup of the portal daily• Used SEO and created keywords for each published content to achieve higher rankings in search engines

• Acted as team leader for NIDO, a children’s milk brand of Nestlé Philippines• Supervised a Junior Copywriter, Associate Art Director, and Visualizers• Actively involved in brainstorming, ideation, and creative execution of Big Ideas• Checked the work and mentored the junior copywriter• Created and organized presentation decks• Supervised the production of TV and radio ads in all stages: feasibility, pre-production, shoot, recording, and post-production• Wrote copy for… Show more • Acted as team leader for NIDO, a children’s milk brand of Nestlé Philippines• Supervised a Junior Copywriter, Associate Art Director, and Visualizers• Actively involved in brainstorming, ideation, and creative execution of Big Ideas• Checked the work and mentored the junior copywriter• Created and organized presentation decks• Supervised the production of TV and radio ads in all stages: feasibility, pre-production, shoot, recording, and post-production• Wrote copy for thematic and tactical campaigns in the form of TV, radio, and print ads plus in-store collaterals and OOH media• Led client presentations and project alignments• Involved in pitches for other Nestlé accounts such as Nescafé and Milo Show less