Catherine Ross Eberhart 👩‍💻 📈 🌠 Email & Phone Number

Frisco, Tx, Us

Dallas, Texas, Us

- Owning and driving the clinical recruitment funnel, maximizing leads and optimizing conversion- Managing recruitment marketing budget and tactics to maximize ROI - job boards, SEO, Paid Search, display, conferences- Driving the clinical recruitment funnel; providing source and conversion insight to drive strategy- Designing and driving a best-in-class candidate experience journey

Dallas, Texas, Us

Entrepreneurial brand and marketing communications leader supporting all aspects of content marketing, digital advertising, and overall brand development. Focused on building awareness and preference among priority external and internal audiences.- Overseeing brand-level messaging and consistency on signifyhealth.com and other owned channels (e.g., social media sites). - Developing and executing brand campaigns for B2B (payors, health plans, hospitals/health systems) and B2C (Medicare Advantage and Medicaid health plan members) audiences.- Managing website content plan and planning for regular updates across the site. Measuring all aspects of brand performance. August 2022: launched new Careers sub-site (developed all content, video, brand imagery, and design).- Leading and implementing brand-level content marketing initiatives across multiple channels (e.g., website, email, social etc.) to increase audience engagement.- Leading reputation management strategy (through Reputation.com, Google My Business, surveys, etc.) to improve customer/partner feedback and overall brand presence.- Driving content marketing and thought leadership strategy.- Partnering with HR, Talent Acquisition and Strategic Communications on employee branding efforts and marketing campaigns targeting prospective employees - positioning Signify as an employer of choice. Drove foundational employer brand work, developing clinical employee personas, motivations, messaging tracks. Launched omnichannel clinician recruiting campaign (May 2022), driving significant growth in attracting/converting potential clinical employees and increasing clinician recruiting pipeline capacity.- Ensuring brand standards are maintained across the organization; auditing materials from other departments and work with leaders to appropriately represent Signify’s visual identity, style and tone.

Sunrise, Fl, Us

Social and digital media strategy for a leading national medical group- Managing social media accounts, content development, content calendars for organic and paid social media campaigns and brand initiatives- Developing and enforcing consistency in branding and messaging across digital channels- Managing content development and SEO strategy for corporate and recruiting blog projects- Omnichannel digital campaign management, including paid social media, digital display, etc.- Leading reputation management initiatives, including implementation of a national reputation management platform/strategy - Leading social media monitoring and related crisis response- Managing and building email marketing campaigns through Hubspot CRM (responsibilities include email list management, automation, campaign design and retargeting)- Contribute to video production, podcast recording and graphic design, as needed- Managing national partnership initiatives to support company sponsorships and initiatives- Defining and reporting on KPIs and measures of success; monitoring digital channel performance, using data to produce actionable insights/strategy recommendations- Assistance with media relations, as necessary

Frisco, Tx, Us

Leading branding, public relations, social media strategy and digital marketing efforts for Protouch Staffing (healthcare staffing) and W3Global (IT/business staffing)- Primary point of contact for all company public relations and media relations.- Directing all public company messaging, press release content and executive-level communication.- Responsible for branding and reputation management efforts.- Supervising daily activities of the digital marketing team- Responsible for organic and paid social strategy with an emphasis on Facebook, LinkedIn and Instagram (including using managing content calendar, social media scheduling software and addressing customer service and business development needs via social media)- Managing paid search strategy and search engine optimization (SEO) efforts- Managing email marketing, blogging and campaign tracking efforts- Responsible for all website content, content development and analytics tracking (Google Analytics)- Managing monthly budget for paid campaigns and digital marketing efforts- Reporting on and analyzing digital marketing efforts

Frisco, Texas, Us

- Media relations and executive-level communication of city public relations efforts (including facilitating interviews with elected officials, city staff, writing and distributing press releases, pitching stories to media, etc.)- Webmaster and content/user administrator for city websites and subsites (Project manager for two website redesigns/go-lives in 2016 and 2019.)- Social media manager or @cityoffriscotx brand (Facebook, Twitter, Instagram, YouTube), including managing content calendar, organic and paid social media campaigns with experience maintaining editorial calendars and content scheduling software (Hootsuite, Sprout Social, Agorapulse, etc.)- Video production project manager for the city’s social media platforms, cable channel, special projects. (Winner, 2018 City County Communications & Marketing Association - Best Use of Social Media)- Analytics management and reporting for city digital and social platforms.- Email marketing / E-newsletter writing and distribution (Winner: 2017 Texas Association of Municipal Association Officers TAMIO Award for Best Digital Newsletter)- Maintaining city branding standards

New York, Ny, Us

Reporter based in Collin County for the NBC owned and operated station in Dallas-Fort WorthShot, edited and produced daily news product for air on KXAS/NBC5 evening news programsPerformed live shots as assigned covering breaking news, local eventsGenerated and pitched story ideas of relevance to the market

Produce, anchor and report for weekend newscastsProduce general assignment reports and generate story ideas covering Western North DakotaShoot and edit video news stories as assigned

Bachelor'S Degree, Journalism, Spanish

Master'S Degree, Digital Communication And Analytics