Katerina D. Email & Phone Number

Quezon City, Ncr, Ph

As Brand and Marketing Manager I drive the brand’s strategic vision, ensuring consistentmessaging across platforms and leading marketing initiatives aligned with business goals.Focus areas include building brand equity, enhancing customer engagement, increasingmarket share, and driving business growth.

-Main roles are to lead our marketing efforts and drive the growth of company’s brands-Tasked to develop and execute ATL & BTL marketing strategies, build strong brand identities, and PR-Manage cross-functional teams (Creatives Team, Marketing Team, and Ecommerce Team)-Responsible for the achievement of the Brand Ecommerce P&L through proactive management.Automotive and Motorcycle Parts & Accessories, Lubricants, and Accessories:Deflector Car Accessories; Hi-Q Brakes; Vic Automotive Filters; Pro99 Specialty Chemicals; Max Power Automotive Filters; CRC Chemicals / CRC Motors; Mag1Lubricants, etc.

-Act as the spokesperson for the brand. In charge of creating marketing communication that persuades an consumer to buy the product-Handle branding, advertising, and promotional campaigns-Execute ground activation - product launch, roadshows, caravans (ATL & BTL Marketing)-Responsible for budget management & forecastingTwo-wheel Brands Focus Brand: Vee Rubber Performance TiresMaintaining Brands: CEAT Tyres; Maximus Tires; Hunter Tires; Goodyear Lubricant

Quezon City, National Capital Region, Philippines

Owner of Digital Marketing Services

- Manage and oversee the organization's e-commerce business efforts - Head the planning and execution of the marketing strategies to promote services to onlinecustomers- Conducting business to business transactions through an internet website- Interact with the high officials on the design and implementation of website marketingplans - Talk to third party logistics and payment gateway partners - Manage customer services - Prepare and demonstrate presentations of various marketing strategies - Cooperate with the web developers to make necessary changes in the website if necessary - Interview and recruit new marketing executives and educate them about the companypolicies - Allocate work to the marketing executives and supervise them- See to it that all the online transactions are carried out according to the rules decided by thegovernment.Brands I handle: CDO Foodsphere, Castrol, Novellino, Kojie San, Oxecure, etc.

Quezon City, National Capital Region, Philippines

From Marketing Assistant to Marketing Content Manager.-Act as the primary contact to manage digital and traditional marketing and set targets in accordance with the company's goal-Head the planning and execution of the marketing strategies to promote products to onlinecustomers-Working with the sales team to achieve business targetDistributor Efforts for: Kixx Engine Oil, Prestone Coolants, Rotelos Oil, 555 Suspension & Steering, KYB Shock Absorber, CTR Suspension Steering, etc.

Pasay, National Capital Region, Philippines

One of the pioneer drop shipping ecommerce in the Philippines:-Lead all stages of e-Commerce from marketing planning, execution, and optimization-Writes creative advertising contents for e-Commerce (e.g. product & ad descriptions, video scripts, email marketing, default messaging on ChatBot, rebranding, etc.)customers-Managed Ecomm website via Shopify including site metrics, site visitors, conversion rates, etc.-Controlled Facebook Ads Manager/ Business Manager such as ad campaigns from creating ad sets, budgeting, audience targeting, etc.)

Philippine Information Agency Bldg, Visayas Ave, Diliman, Quezon City

Under Duterte Term - Malacañang Beat Reporter (Trainee)- Video Editor- Copy WriterPhilippine News Agency under News and Information Bureau - Malacañang is a web-based newswire service of the Philippine government under the supervision of the News and Information Bureau (NIB) of the Presidential Communications Office (PCO).

Master Of Arts In Education, English

Ab Communication, Mass Communication/Media Studies, Gwa 1.53 | Cum Laude