Competent, talented, and positive senior public relations and communications professional with more than 23 years of diversified experience in public affairs, marketing, community relations, and government advocacy. A strategic and proven leader responsible for identifying important issues and trends, establishing collaborative rapport and relationships with key stakeholders, and proactively organizing communication campaigns that utilize best practices for effective results. Extensive experience in the fields of public relations, legislative advocacy, community affairs, media relations, corporate communications, digital media, regionalism, community-building, marketing, promotions, branding, crisis management, and economic development. Born and raised in Orange County, California, Catherine Farrell began her career in the Chamber of Commerce industry – first as the Government Relations Director for the Santa Barbara Region Chamber of Commerce for 6 years and then as the Executive Director and CEO for the Cerritos Regional Chamber of Commerce for the next 10 years. Catherine began her career in healthcare in 2012 as the Director of Public Affairs and Brand Communications for Kaiser Permanente’s Los Angeles Medical Center. Her primary responsibilities included internal and external communications, crisis management, government and community affairs, marketing, media relations, and overseeing all sponsorship and grant programs. Catherine joined UnitedHealthcare in 2018 as the Regional Communications Director, overseeing corporate communications, public affairs, and media relations for the states of California and Hawaii.An avid writer, live music enthusiast, part time foodie, and aspiring world traveler with a passion for politics and history, Catherine has two degrees from the University of California at Santa Barbara. She currently resides in the Long Beach area with her husband and their 2 French bulldogs.