Catherine Ford Email and Phone Number

• Change manager brought in to define strategy, plan execution, reporting and activities for overarching organization-wide Culture program. • Built rhythm of business and communications strategy.• Analyzed employee feedback and data to identify key pillars for program focus.• Conducted SharePoint best practices benchmark study, including recommendations for internal benefit.• Created templates for workplan, OKR results tracking and reporting.• Wrote framework, questions, and format for internal Listening Tour.

• Provide strategy, marketing, communications, PR, end-to-end project & program management to business and non-profit organizations. • Mentor entrepreneurial students, organizations and startups at Stanford University, Santa Clara University, Fledge Accelerator, University of Washington Foster School of Business MS in Entrepreneurship• Work with startups and non-profits to foster expansion, fund raising and project/program management.

• Designed and implemented Diversity and Inclusion program, framework, and rhythm of business across six Business Units.• Developed internal communications strategy and plan leveraging over 15 channels, tools, and platforms.• Created and launched monthly newsletter sent to 6,000+ globally with 80% net score and 63% open rate.• Managed SharePoint refresh, social media, Teams, Yammer, Viva, One Note, surveys, stories, and analytics.

• Managed legal, regulatory, IS and HR rebranding updates for shared services across seven regions. Developed detailed workback plans, timelines, risk management strategies and communications relative to providers, hospitals, foundations, health clinics and patient journey. • Tracked and supported documented action items, issue resolution, launch status and schedules.• Organized and facilitated internal meetings and work groups ensuring timely and accurate workflow.

• Managed Cloud for Everyone program with focus on Black and Latina female business owners. Cultivated four key external partnerships, facilitated seven training events, and confirmed three Summit partnerships.• Coordinated ‘Give to Get’ Skilling Initiative across eight Microsoft program areas to empower underserved African and Latina women entrepreneurs. • Enhanced partner communications, tracked results, and conducted benchmark study to uncover best practices.

• Managed Azure customer retention campaigns to support Top Customers, win back abandoned customers, leverage predictive and prescriptive machine learning models, and cultivate Azure fans. • Sent over 190K emails with a 22.89% open rate and over 66K IPMs sent with 75.41% impressions. • Expanded use of multi-channel campaigns and machine learning data models throughout the customer lifecycle.

Drove FY planning and execution of UST’s diversity and inclusion program, including strategy, oversight of six sponsors, employee engagement, executive communications, events and launch of new initiatives to scale internationally to six regions.• Managed internal communications, launched global Quarterly newsletter to 3,000+, promoted executive thought leadership, ran events with a 98% satisfaction rating, social media, SharePoint management, ghost writer for executive blogs, content development, and storytelling.• Oversaw program operations, managed budget, and vendor relationships.

• Created and deployed global change management communications program for Microsoft’s mobile device supply chain.• Defined end-to-end plan supporting global internal stakeholders, executives, account managers and partners across 13 functional teams.• Managed timeline, milestones, program deliverables, creative assets, communications, creative agency relationship for creative assets.

• Defined and oversaw launch of AT&T’s developer innovation challenge for discovering groundbreaking technology, collaborated with internal marketing and product teams.• Responsible for benchmark analysis, program strategy, external vendors, launch plan, timeline.• Coordinated creative assets, content development, messaging, social media plan, website and vendor selection.• Met all milestones with program launching on time.

• Developed strategy and analysis for marketing content, collateral and asset program upgrade. • Created and managed ‘Merchant Engagement Initiative’ analysis across internal global stakeholders and cross-functional teams.• Designed and implemented new processes for effective marketing content management.• Event management, including creative process with internal design team and external vendors.

• Developed and deployed end-to-end integrated marketing program for Western Union Digital Venture partner-based product launches, global customer acquisition and mobile wallet partners. • Managed global partner relationships; production vendors for print, POS, events; digital and social media content; vendors; budget.• Established and implemented new processes, managed timelines for program rollout, analyzed and reported results.• Collaborated across internal, global and partner cross-functional teams.

• Developed and launched B2B ’scaled’ communications program across 3 continents, 5 vendors and numerous Google teams to deliver new system with improved processes, training, creative assets and upgraded program templates. • Defined and updated online lead capture; implemented Exact Target/Salesforce.com integration.• Rolled out new messaging, content & communications strategy, three newsletters, new templates, editorial guidelines and process.• Launched video online ‘hangout’ program and plan with marketing and product managers.• Managed timeline, creative vendors, deliverables, budget, agencies.

• Responsible for end-to-end program creation and execution of global Developer Day program, 10 programs in 9 cities/6 countries; including launch in China and India; 28 technical partners participated in 43 speaking opportunities; over 98% satisfaction rating. • Developed lead generation plan with work flow, process and backend integration into Salesforce.com. • Created first social media plan which paved the way for the corporate social media strategy.• Launched NN4D focus group program resulting in 100% satisfaction from the product teams. • Created internal communications plan resulting in 350% increase in internal awareness of programs and activities.• Managed staff, budget, partner and vendor relationships. All programs executed on time and within budget.

• Revamped company’s global customer reference program to support product launches, PR, analyst relations and business development. • Initiated over 70 new customer stories (i.e. Siemens, ATT, Olympus and the City of London)• Developed and implemented integrated MARCOM plan, including messaging, web, collateral, newsletters, events, presentations. •Managed budget and vendor relationships.

• Managed fund raising campaign enabling delegation to travel to Ethiopia to conduct needs assessment with the Ministry of Health.• Wrote grant which secured $186K to cover shipping costs for medical equipment and supplies for rural health clinics and teaching hospitals.• Drafted first level business plan used for fund raising, Board selection and acquisition of partnerships.

• Developed and implemented internal communications and PR strategy to support local, regional and corporate business goals, managing messages, direct mail, print, online content, electronic communications and local media activities.• Generated internal and external articles for publications, speeches, intranet, kiosks, briefing papers and initiated on-line newsletter.• Managed staff, consultants and vendor relationships.

• Designed comprehensive marketing, communications and PR plan including web, radio, collateral, email and grassroots activities.• Promoted high profile keynote speakers, such as Teresa Heinz Kerry.

• Developed and executed multi-country customer and business partner marketing and communications programs.• Global Customer Reference Program for WebSphere Business Integration (customer and partner stories, videos, references)• Online advertising and marketing campaigns for developerWorks, a self-serve portal for developers, media and partners• Global online marketing campaigns and advertising for PartnerWorld for Developers, established and cultivated innovative partnerships with 30 external advertisers on over 50 sites, with a 20% conversion rate increase.• Managed communications initiatives for IBM’s Software Developer Program; planned and managed Asia Pacific Matchmaker events.