Cathy Franczyk’s career spans over 37 years at Wilton Brands which offers over 23,200 products and 4,000 food crafting SKUs in 100 countries. She currently serves as Director of the Wilton Cake Decorating Experience. With her comprehensive experience in developing a broad range of Cake Decorating product her emphasis is on Cake Decorating Tools and Curriculum Development with special attention on the process and skills progression to insure that product meets and exceeds customer needs and expectations. Ms Franczyk exhibits an in-depth understanding of the trends and cultural influences on cake decorating styles and products through intensive study and interviews. She was instrumental in the concept and development of the current and expanding line of Wilton Fondant and Gum Paste products. Her marketing expertise includes extensive experience in product packaging and retail merchandising plus advanced knowledge and experience in retail fixturing. Cathy has developed full product assortments for Wedding, Party Favors, Candy, Icings, Colors and Ingredients. Ms Franczyk’s personal, practical applications along with her professional knowledge contributes to the development of Wilton publications and cake decorating instructions. She has been instrumental in the ongoing development of product that relates intimately with the cake decorating process for an emphasis in solving process issues for decorating and provides fresh designs and applications. Franczyk has performed work with Wilton International manufacturing partners so has an intimate understanding of product design and tooling development. She holds several patents for products developed on behalf of Wilton. In her spare time Cathy has participated in personal leadership development and women's studies that span world religions and ancient civilizations. She cooks, bakes, decorates and gardens, is an avid reader and is Landscape Director for her Town Home Association.
Listed skills include Sourcing, Retail, Market Research, Competitive Analysis, and 46 others.
