Lead the marketing communications work for Polyurethanes, Elastomers, as well as Wire & Cable businesses in Asia Pacific. Establish public relations and marketing communications strategies including both external and internal communications, lead the implementation with high-quality delivery. Conduct outcome analysis for PR event and customer-target interaction, 1. Planning and implementation of trade show, PR and marketing communications events2. Invited by Haier management team to work as communications consultant for Haier 3. New product launching communications strategies and implementation 4. Relation maintenance with government, industry institutes and opinion leaders, push business involvement into the government decision making process5. Customers communications event and media relations6. Product website/social media platform supervision

External affairs: Interface to media, worked out crisis management plan during Siemens Mobile Device business divestiture, to minimize the negative impact to the company. Conducted PR events planning & execution for the remaining business, maintained relations with government, industry partners and academic groups. Planned programs with different parties for company’s image enhancement.Internal affairs: Deeply involved in the Siemens mobile phone business divestiture. Working with HR and managing board members, conducted communications through different channels with BenQ (the buyer of the business) management and Siemens transfer employees. The final transfer retention rate reached 97% after half-year work, with zero employment dispute or lawsuit. Supported CEO to prepare public speech, media interviews, and other video/audio materials.Internal employment event planning & execution, newsletter and website production.

PMG is an international marketing communication consultancy company, providing marketing communication solutions, including marketing materials production, logistics management, product marketing strategy & execution, etc. As a team leader, my responsibilities included strategic planning, large account handling and developments, new business exploration. Key customers included HP, Nokia, Seagate, and Motorola. The large account team which I lead was responsible for all the large accounts of the company, the revenue brought in by this team counted up to 90% of the company’s revenue. I started to lead the team since June of 2002, and witnessed a 120% revenue increase from the team one year later. Working experience also included working in Singapore & Hong Kong offices in 2001. From June 2003, I was chosen by the company to come to Shanghai to set up a branch office. I was the only person for this mission and looked after office operation, business development, supplier network set up and staff recruitment. One year later, PMG saw nett profit margin from Shanghai office, and a dramatic business growth was achieved from Shanghai market in year 2004. Rich experience in the marketing communication services: 1. Strategies and implement marketing events and programs (Motorola Broadband Four City Road show,HP CAE High Computing Seminar 2002, 2003, 2004) 2. Strategies and implement DM (HP Commercial PC Monthly DM to different segment customers) 3. Channel marketing programs (Seagate 2003 & 2004 Spring Barracuda National Promotion)4. Maintain customer database (maintain database for HP Services Group, set up online customer community)5. Generate sales lead (Strategies the direct sales model with HP PSG group, to generate sales lead)6. In charge of post-mortem and case studies

Responsibilities included handling customer service marketing programs, coordination of projects with all internal departments. My responsibilities allowed me to gain a comprehensive knowledge of customer strategy and management in multi-national company.